What we do
We are a business led by consumer insight, driving long-term and sustainable shareholder value through our Branded Growth Model, which informs what we do and how we operate.
01. Developing and building great brands
Consumers are at the heart of our business model. We have deep understanding of our consumers, based around insights on how they shop, how they cook and how they eat. We use this insight, together with our knowledge of new and emerging food trends, to develop and launch products that meet their needs, while continuing to grow and develop our existing portfolio of brands.
02. Sourcing
We are committed to producing high-quality food that is sourced in a fair, ethical and environmentally responsible way. We develop long-term sustainable partnerships with suppliers which deliver benefit for both parties, whilst working together to reduce our environmental impact.
03. Manufacturing
Our manufacturing capabilities allow us to create a diverse range of high-quality products in an efficient way, whilst maintaining our leading standards of safety, both for our food and our colleagues. This is all underpinned by our dedicated and experienced workforce.
04. Supplying
We operate a centralised distribution hub delivering across the UK and to international markets. We operate a multiformat, multichannel approach to serve a broad range of customers, including major UK supermarkets, discounters, e-commerce channels, convenience stores, wholesalers and foodservice operators.
Our Branded Growth Model – our competitive advantage
Our Branded Growth Model sits at the heart of our business and is how we drive sustainable, profitable growth from our brands. It allows us to deliver consistent branded revenue growth in our UK core business and also across other areas of our growth strategy, including new categories, international and acquisitions. It consists of four elements:
Leading brand positions
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Insight driven new products
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Sustained marketing investment
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Retailer partnerships
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Our Growth Strategy
Our Growth Strategy is based on five strategic pillars, and is designed to deliver long-term sustainable growth, fund investment behind our brands and provide value for all our stakeholders.
