Our products

The product pillar of our Enriching Life Plan is dedicated to helping consumers lead healthier and more sustainable lifestyles by creating foods which have a better nutritional value, and are kinder to the environment and free of unnecessary or problematic packaging.

What’s at stake?

NHS England’s most recent Health Survey for England showed that in 2024, 66% of adults were either overweight or living with obesity. Reducing preventable and diet-related illnesses is a major objective of the new UK Government and is one of the stated objectives of the NHS 10-year plan, in particular how to improve the accessibility of healthy and sustainable food, especially for children.

In 2024, 12.7 million tonnes of packaging was placed on the market in the UK. Packaging plays a key role in the food industry by delivering products to consumers safely. However, if poorly designed, excessively used or irresponsibly disposed of, it can lead to a range of environmental and social issues. The UK Government is also making major changes to the way household recycling schemes are designed and funded, which presents a great opportunity to improve the sustainability of packaging.

97%

of all our packaging is recyclable

51%

of our products have a registered health or nutrition claim and meet higher nutritional standards

94

recipes have been launched in the last year which support high nutritional standards

Bowl of food next to an Oxo packet of stock cubes

Making nutritious and sustainable food

Our ambitions, targets and progress over the last year

Making great tasting, healthier and more nutritious food

Our 2030 targets	In-year progress
More than double sales of products that meet high nutritional standards	The Company’s branded sales of foods in £m scoring less than 4, and drinks scoring less than 1, on the UK Department of Health’s Nutrient Profiling Model has grown by 16%
More than 50% of our product (by stock keeping unit) provide additional health or nutrition benefit	The proportion of products with a registered health or nutrition claim and which meet higher nutritional standards has increased from 45% to 51%

Support the nation’s shift towards plant-based diets

Our 2030 targets	In-year progress
£250m sales in plant-based products made to a vegan recipe	We continued to promote the sales of plant-based products and acquired the Merchant Gourmet brand as a platform to grow sales of beans, pulses and lentils.
Each core range has a plant-based offering	Continue to seek commercial opportunities from plant-based products in traditional categories.

Reduce the environmental impact of our packaging

Our 2030 targets	In-year progress
100% of packaging will be reusable, recyclable or compostable by 2025	97% of all our packaging and 90% of our plastics packaging is recyclable. We have now launched new 2030 targets supporting the new household recycling scheme. See our annual report for more details.