Our products
What’s at stake?
The UK Government Obesity Report in 2023 shows that 64% of adults in England are classified either as obese or overweight. The last UK Government’s National Diet & Nutrition Survey reveals that the average person is far from meeting the recommended intake of fibre, while consuming too much saturated fat and, furthermore 20% of adults are in severe vitamin D deficiency. The EAT-Lancet Commission advocates for a shift towards healthier and more plant-based foods to address the needs of a growing population in a world of finite resources.
In 2021, 12.7 million tonnes of packaging was placed on the market in the UK. Packaging plays a key role in the food industry by delivering products to consumers safely. However, if poorly designed, excessively used, or irresponsibly disposed of, it can lead to a range of environmental and social issues.
96%
of all our packaging is recyclable
44%
of our products have a registered health or nutrition claim and meet higher nutritional standards
209
products have been launched or reformulated in the last year which support high nutritional standards
Our ambitions, targets and progress over the last year
Making nutritious and sustainable food.
Making healthier products
In products traditionally high in fat, sugar or salt we have successfully developed and launched alternatives such as the Mr Kipling Deliciously Good range. All our single servings of cake and pudding products meet the government calorie cap as set out in its sugar reduction guidelines as set out in their sugar reduction programme (2016).
Expanding meat-free
We have set ourselves a target for each of our core ranges to offer a meat-free version and have launched exciting new options with FUEL10K, OXO and Paxo.
Fortification
We have launched foodservice products with increased vegetable content in Sharwood’s and Homepride to support schools in preparing healthier and more sustainable meals. They are fortified with vitamins C and D and provide a source of fibre or are high in fibre.
Action on Fibre
We have launched 54 products in 2023 in support of our Action on Fibre Pledge with the Food & Drink Federation. Since the programme began in 2022, we have launched 116 products, sales of which have contributed 220 tonnes of total fibre to the UK market in 2023 alone.
Reducing salt levels
All our top-selling stock and gravy products have a 25% reduced salt option and a wide range also have plant-based alternatives. We have also increased the number of cooking sauces offering one of your five a day and enhanced fibre levels and reduced salt.
Plastic recycling
We are a founding member of the UK Plastics Pact and have a place on the steering group. All our consumer packaging carries On Pack Recycling Labels (OPRL) to help consumers understand where they can recycle.
Mr Kipling Deliciously Good cakes and pies