Our Growth Strategy

Our Branded Growth Model is at the heart of what we do. Maintaining and growing a vibrant UK business, by implementing our Branded Growth Model, provides the foundations for broader expansion. We leverage our leading brand positions to launch new products to market linked to key consumer trends, supporting them with sustained levels of marketing investment and delivered through strong retailer partnerships.

We invest in operational infrastructure to increase efficiency and productivity across our manufacturing sites, providing more funds to reinvest in our brands, and so creating a virtuous cycle of growth. We also invest to provide capability for new product development and to enhance the safety and working conditions of our colleagues.

We leverage the strength of our leading brands and our proven Branded Growth Model by launching into new, adjacent product categories where we previously haven’t had a presence. This has already seen the business expand into porridge, yogurts and spice rubs.

We are building sustainable international business units with critical mass by applying our brand building capabilities to focus overseas markets including Australasia, North America and EMEA. In Australia, where we already have well established positions in both cake and Indian cooking sauces, we are successfully deploying our proven Branded Growth Model by launching NPD and investing in TV advertising. In EMEA and North America our focus is on growing our distribution of key brands in those markets.

We look to acquire brands where we believe we can drive significant value through the application of our Branded Growth Model. Our focus is on branded assets, which we believe have strong growth potential. We apply strict financial discipline in our search for potential assets to own and are very particular in terms of the brands we will consider.