Mr Kipling
EXCEEDINGLY GOOD
Loved by generations
Mr Kipling knows it’s sometimes the little things that can mean the most, like an exceedingly good cake! Loved by generations and made in our bakeries, Mr Kipling is the UK’s number one cake brand. Our icons include Cherry Bakewells, Angel Slices, French Fancies and Viennese Whirls. You can also enjoy sponge puddings, home baking mixes and icing and an ice cream range.
Our Signature Collection range
Discover Mr Kipling’s Signature Collection
Signature Collection is our range of deliciously indulgent cakes. Whether it’s treating yourself or sharing with friends, the Signature Collection brings a special moment to a day. Our indulgent and irresistible range includes gooey brownie bites and our seasonal best-ever all butter mince pie.
Home baking
Easy and delicious baking at home
Create Mr Kipling exceeding good bakes in your own home with our range of scrumptious cake mixes and icings.
Our bakeries
Lovingly baked in Britain
Our Mr Kipling cakes and pies are made in two of our UK bakeries, in Stoke-on-Trent and Carlton, near Barnsley.
220 million
packs of cakes and pies are produced annually by our two bakeries in Stoke and Carlton
1967
was the year Mr Kipling launched
46%
of UK consumers bought Mr Kipling products in the past year
(Source: Kantar, Total Market, 52 w/e 17 March 2024)
SUSTAINABILITY
Deliciously Good
In spring 2022 Mr Kipling launched Deliciously Good a range of cakes and pies that are exceedingly tasty and surprisingly healthier. Deliciously Good is the first full cake range to meet the government’s healthier non-HFSS (high fat, sugar, salt) eating guidelines. The product range is made with 30% less sugar and lower fat and benefits from a higher content of fibre and fruit compared with the standard Mr Kipling range. These cakes are the only full range which can be promoted on end of aisles and at front of store in large supermarkets under this government legislation.
ENJOYED AROUND THE WORLD
Our cakes around the globe
Mr Kipling is the branded market leader in the Australian proprietary cake market. Mr Kipling is also stocked in thousands of stores across the United States and Canada.
Explore our other loved brands
Mr Kipling is just one of many famous brands that are part of the Premier Foods family. Explore our other products, covering everything from cooking sauces, flavourings & seasonings, to desserts.