Mr Kipling

Mr Kipling - slices


Loved by generations

Mr Kipling knows it’s sometimes the little things that can mean the most, like an exceedingly good cake! Loved by generations and made in our bakeries, Mr Kipling is the UK’s number one cake brand. Our icons include Cherry Bakewells, Angel Slices, French Fancies and Viennese Whirls. You can also enjoy sponge puddings, home baking mixes and icing and an ice cream range.

2 Whirls on a plate

Our Signature Collection range

Discover Mr Kipling’s Signature Collection

Signature Collection is our range of deliciously indulgent cakes. Whether it’s treating yourself or sharing with friends, the Signature Collection brings a special moment to a day. Our indulgent and irresistible range includes gooey brownie bites and our seasonal best-ever all butter mince pie.

Mr Kipling Mince pies

Home baking

Easy and delicious baking at home

Create Mr Kipling exceeding good bakes in your own home with our range of scrumptious cake mixes and icings.

Picture of pink decorated cake

Our bakeries

Lovingly baked in Britain

Our Mr Kipling cakes and pies are made in two of our UK bakeries, in Stoke-on-Trent and Carlton, near Barnsley.

Mr Kipling - two ladies on production line

220 million

packs of cakes and pies are produced annually by our two bakeries in Stoke and Carlton


was the year Mr Kipling launched


of UK consumers bought Mr Kipling products in the past year
(Source: Kantar, Total Market, 52 w/e 17 March 2024)


Our cakes around the globe

Mr Kipling is the branded market leader in the Australian proprietary cake market. Mr Kipling is also stocked in thousands of stores across the United States and Canada.

Mr Kipling - chocolate cake
Mr Kipling - whirls
Premier Food brands in basket being bought

Explore our other loved brands

Mr Kipling is just one of many famous brands that are part of the Premier Foods family. Explore our other products, covering everything from cooking sauces, flavourings & seasonings, to desserts.