Brands

Loved by generations, we produce some of the nation’s best-loved brands. Being so passionate about food means innovation and great food is part of our DNA. We are constantly creating tasty products that also contribute to healthy and balanced diets.
Shopping basket

LOVED BY GENERATIONS

Brands people love

You’ll find one of our much-loved brands in more than 9 out of 10 British households. Not only that, but our products are also sold across the world.

90%

of UK households purchased at least one of our products last year

#1

Our brands are number one in our key categories

85%

of our total revenue comes from branded products

FILTER BRANDS

Baking

 

Household baking would not be the same if it wasn’t for our well-loved brands of Atora, Be-Ro, McDougalls, Brown & Polson and Mr Kipling home baking mixes and icing. Further details on each of these brands can be found by clicking on the brand image tiles.

Mr Kipling

Breakfast

 

No start to the day would be complete without a great breakfast and Ambrosia helps to kick start a new day with ready to eat porridge and FUEL10K offers granola, breakfast drinks and porridge. Further details on these brands can be found by clicking on the image tiles.

Ambrosia

Cakes

 

Within the Ambient Cakes category we produce well-loved brands of Mr Kipling, and Cadbury cakes and then a plant-based offering through our Plantastic brand. Further details on each of these brands can be found by clicking on the brand image tiles.

Mr Kipling

Cooking Sauces & Accompaniments

 

Within the Cooking sauces & accompaniments category we produce well-loved brands of Homepride, Loyd Grossman, Plantastic, Sharwood’s, The Spice Tailor and Smash, helping to make any meal that little bit tastier. Further details on each of these brands can be found by clicking on the brand image tiles.

Desserts

 

Within the Ambient Desserts category we produce well-loved brands of Ambrosia, Angel Delight, Birds and Mr Kipling sponge puddings. Further details on each of these brands can be found by clicking on the brand image tiles and below buttons.

Flavourings & Seasonings

 

Within the flavourings & seasonings category we produce well-loved brands that are the perfect meal accompaniment of Bisto, OXO, Paxo and Saxa. Further details on each of these brands can be found by clicking the brand image tiles.

Plant-based

 

Plantastic believes in making seriously tasty, easy, and exciting 100% plant-based food accessible for all. Further details on this brand can be found by clicking on the image tile.

Quick Meals, Snacks & Soups

 

Within the quick meals, snacks & soups category we produce well-loved brands of Batchelors, Plantastic, Sharwood’s and The Spice Tailor and distribute Nissin. Further details on each of these brands can be found by clicking on the brand image tiles.

Batchelors
Batchelors logo
Loyd Grossman logo
Homepride logo
Paxo Logo
Spice Tailor logo - plain background
Bisto logo - red background
OXO logo
Mr Kipling logo
Sharwood's logo
Nissin logo
Plantastic logo
Angel Delight - plain background - logo
Fuel 10K logo
Cadbury logo
ambrosia background image
Bird's logo
Be-Ro logo
Mc Dougalls logo
Atora logo

Ingredients

Ingredients

We are a company of explorers in search of new flavours and perspectives. We want our consumers to have great tasting products made from quality ingredients. That’s why we source a wide range of ingredients from the UK and across the world.

Ambrosia farm image

Innovation

Innovation

We are constantly innovating. Rooted in insights we collect from our consumers; we create new innovative products. One example is our Mr Kipling Deliciously Good cakes and pies that are exceedingly tasty and surprisingly healthier, containing 30% less sugar, lower in fat and higher levels of fibre and real fruit.

Mr Kipling's cakes on a plate

International

International

We are driving growth in our international business through the deployment of our branded growth model. Our largest international businesses are in Australia, North America and Ireland, with our focus on Mr Kipling, Sharwood’s cooking sauces and The Spice Tailor.

World map chopping board