Our purpose & values

Our company purpose – Enriching Life Through Food – guides our actions every day. It motivates us and is reflected in every element of how we run our business for our consumers, our planet and our colleagues.
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Our purpose

For consumers it means creating great-tasting food that enables people to lead sustainable, healthier lifestyles. For the planet it means making food in a way that respects the world’s natural resources and being a responsible and ethical business. And for colleagues we are contributing positively to their lives by creating an inclusive culture of entrepreneurship, where our people can reach their full potential and be their authentic selves at work.

Our values

We have five shared values. They are the DNA of our business, guiding us in the way we do things and giving us a common framework for decision making. They also enable us to challenge ourselves and each other to live them day by day.

We aim higher

We aim higher

We are determined to be the best, consistently delivering at the highest level.

We champion fresh ideas

We champion fresh ideas

We’re creative in what we do and how we do it.

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We are agile

We’re energetic and act with pace.

we are united

We are united

We achieve more when we work together.

We respect and encourage one another logo

We respect and encourage one another

We bring out the best in each other.

Leadership behaviours

We think big. Really big. We get excited by bold ideas and unrestricted thinking. Small steps play their part, but they aren’t what get us out of bed in the morning. We’re motivated by audacious innovation and a truly entrepreneurial spirit.

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