Our strategy & business model

Our Branded Growth Model is at the heart of what we do and is central to our success. While we continue to grow our core UK business, our growth strategy enables us to focus on a number of areas which we believe have the ability to deliver additional growth.

Our growth strategy

Our growth strategy is based on five strategic pillars to deliver sustainable long-term growth, fund investment behind our brands and provide value for our stakeholders.

Grow the UK core

Continue to grow the UK core

Our UK business is the core of Premier Foods and where the majority of our business currently sits. It also provides the foundations for broader expansion.

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Supply chain investment

Investing in our operational infastructure

We invest in operational infrastructure to increase efficiency and productivity across our sites, facilitate growth through our innovation strategy and enhance the safety and working conditions of our colleagues. This provides us with the funds to reinvest in our brands, to fuel further growth and creates a virtuous cycle.

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Expand into new categories

Expand the UK into new categories

We leverage the strength of our brands and our proven branded growth model by launching into new, adjacent product categories.

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Build international businesses with critical mass

Building sustainable overseas businesses with critical mass

We are building sustainable overseas businesses, by applying our brand building capabilities to focus overseas markets including Ireland, Australia and New Zealand, North America and EMEA.

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Inorganic opportunities

We are looking to acquire brands where we believe we can drive significant value through the application of our branded growth model.

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Our branded growth model

Our branded growth model is how we drive sustainable, profitable growth through leveraging our strong leading brands, bringing new products and innovation to market that are based on a deep understanding and insights of our consumers' changing lives and needs, supporting our brands with emotionally engaging advertising and marketing campaigns and by building strong strategic relationships with our key retailers and delivering outstanding in-store execution.

Brand positions

Leading brand positions

Many of our brands are leaders in their categories with high household penetration.

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New products

Insight driven new products

We launch new products linked to key consumer trends, with a major focus on health and nutrition.

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Marketing investment

Sustained marketing investment

We create emotional connections, through media, to build brands, maintain awareness and keep them contemporary.

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Retailer partnerships

Strategic partnerships

Our partnerships are focused on driving mutual category growth and delivering outstanding in-store execution.

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