The Spice Tailor spices up Mexican meal kits with new range
The Spice Tailor is expanding beyond Asian-inspired cuisine for the very first time, building on its recent strong growth[1] with the launch of a new Mexican range in its innovative meal kit format. Mexican is the third biggest cuisine within World Food[2] and shoppers are looking to recreate delicious dishes that they eat out at Mexican restaurants, in the comfort of the home. The Spice Tailor’s new Mexican-inspired kits, available in a range of five flavours, will help retailers to deliver on this demand with a meal kit made using quality ingredients.
The Spice Tailor’s Mexican range was developed to allow the brand to stay true to its promise of restaurant quality, with the sauces made from real Mexican Ancho, Guajillo and Chipotle chillies, perfectly paired with tangy tomatillo or Pico de Gallo salsas. Following the spice routes into cuisines where whole spices play a key role, the introduction of a Mexican range was a natural fit – which includes Smoky BBQ Fajita, Original Taco, Original Enchilada, Chipotle & Lime Burrito and Classic Fajita. These premium additions to the category are sure to stand out on shelf and meet the demand from existing and new shoppers looking for quality dishes to enjoy at home.
The sauces within the meal kits are cooked in small batches, with ingredients layered at each step like you would find in a restaurant, for a deeper, richer flavour. The method of having pouches dividing whole spices, a salsa and a main sauce allows for each meal to be customisable offering huge versatility of use, whilst being convenient and easy to use to create delicious meals in minute. The salsa is a key component of this new Mexican range and offers a piquant burst of fresh flavours and a kick of heat that perfectly complements and elevates each dish.
Andrey Sokirkin, Global Marketing Director of Cooking Sauces commented: “The Spice Tailor’s launch into the Mexican category marks a major milestone for the brand, as we expand beyond Asian cuisine into a completely new world food for the first time. With these five new kits, we’ve applied the same expertise that built our reputation in the Indian and Pan Asian categories to create restaurant-quality at-home meal propositions, where whole spices play a key role. This approach has supported our strong growth of 13.5%[3] in the Cooking Sauces market and continues to deliver value for retailers by attracting shoppers who are seeking exciting, great-tasting, and convenient food options.”
[1] Circana (UK) Ltd, All Outlets, UK, Cooking Sauces & Accomps by Brand, Value Sales % Change, 52 WE 24 May 2025 v. YA
[2] Circana UK Ltd, All Outlets, UK, Cooking Sauces & Accompaniments (Category Defined by Premier Foods), Value Sales, 52 WE 17th May 2025
[3] Circana (UK) Ltd, All Outlets, UK, Cooking Sauces & Accomps by Brand, Value Sales % Change, 52 WE 24 May 2025 v. YA
