Q1 trading update for Premier Foods for the 13 weeks ended 28 June 2025

Strong Sweet Treats branded growth; full year Trading profit expectations unchanged
July 17, 2025

Premier Foods today provides its Quarter 1 trading update for the thirteen weeks ended 28 June 2025

Financial headlines:

  • Q1 Group branded sales up 1.2%, lapping strong comparatives a year ago; further market share gains
  • Group sales increased 0.3% compared to prior year
  • Sweet Treats branded sales up 11.4% with volume-led growth from strong innovation programme
  • Grocery branded sales (2.0%) lower as higher UK temperatures impacted some categories
  • New categories sales up 38%; further strong growth from Ambrosia Porridge pots and Cape Herb & Spice
  • International sales up 5%; strong in-market Australia performance
  • Acquired brands The Spice Tailor and FUEL10K both delivered double-digit UK sales growth
  • FY25/26 full year Trading profit expectations unchanged

Alex Whitehouse, Chief Executive Officer said:

“We grew branded sales by another 1.2% this quarter, led by very strong volume led growth in branded Sweet Treats. This was driven by the strength of our innovation programme with new product ranges such as Mr Kipling birthday cake tarts performing very strongly, as we brought to Britain a trend that is particularly popular in the US.”

“We also continued to grow volume and value market share overall, despite the impact of recent warmer weather on some Grocery categories. Ambrosia porridge and Cape Herb & Spice were key drivers of further good progress in New categories, with sales up 38%, while The Spice Tailor and FUEL10K also continued to perform very well.”

“We expect branded revenue growth to build through the year, as we launch further new products, such as FUEL10K yogurt and granola pots. Our Trading profit expectations for the full year are unchanged, underpinned by our proven branded growth model and ongoing cost efficiency programmes.”

To read and download the RNS of our Quarter 1 trading update for the 13 weeks ended 28th June 2025, please click this link