Premier Foods teams up with Hasbro for Monopoly on-pack promotion
Premier Foods is teaming up with Hasbro, a leading games, IP and toy company, to launch a major MONOPOLY-themed on-pack promotion, giving shoppers the chance to win cash prizes and games to enjoy at home with friends and family. Featuring across packs of household favourites like OXO, Bisto, PAXO, and Ambrosia, the campaign will grab the attention of board game lovers and brand fans through vibrant and playful on-pack visuals with Mr. Monopoly, creating excitement and driving sales in store.
Following the MONOPOLY brand’s 90th anniversary in 2025, the on-pack promotion gives shoppers the chance to win one of hundreds of instant win prizes[1] – including cash prizes ranging from £10 to £500, the classic MONOPOLY board game and popular MONOPOLY Deal card game. Shoppers can enter by scanning a QR code on pack, which takes them to an online game where they can roll a set of dice for a chance to win. Shoppers who do not win an instant prize, will receive a digital recipe card and the opportunity to enter a wrap-up draw.
“This cross-industry collaboration between MONOPOLY and well-loved brands like OXO, Bisto, PAXO and Ambrosia is guaranteed to turn heads in-store,” says Mark Alldred, Marketing Director, Flavours and Seasonings at Premier Foods. “An on-pack promotion of this scale gives retailers a powerful way to capture people’s imagination in the ambient aisle and ultimately drive sales. By bringing such a beloved game together with our brands, which are also loved by households up and down the country, we expect to attract more families and younger shoppers, increase repeat purchases, and ultimately support retailers in delivering category growth.”
The on-pack promotion will be rolling out from January 26th to 30th April and will be launched across a range of 13 products in the OXO, Bisto, PAXO, and Ambrosia ranges in selected Tesco, Asda Sainsburys and Morrisons stores. For full T&Cs, please visit: https://www.bigflavoursbigwins.com/terms.act
UK 18+. No purchase necessary. Main promo: 26/01/26–30/04/26. Wrap‑Up Draw: 01/05/26–30/09/26. Scan QR code on pack or visit bigflavoursbigwins.com to enter. Prizes include cash up to £500 & Monopoly games. Full T&Cs apply.
[1] The 674 instant prizes that are on offer include: Cash prizes: 100 × £10, 100 × £25, 15 × £100 and 4 × £500. 240 × Classic Monopoly board games. 240 × Monopoly Deal card games