Premier Foods expands its reduced sugar Sharwood's range

Range has 30% less sugar than the category average
September 15, 2020

In our commitment to offer healthier choices, Premier Foods has introduced reduced sugar versions of some of its most popular Sharwood’s stir fry sauces to appeal to health-conscious consumers at a time when many continue to prepare meals at home.

The three-strong range includes Sweet & Sour, Sweet Chilli & Garlic and Chow Mein, now with 30% less sugar than the category average.

Andrey Sokirkin, Brand Director for cooking sauces, comments: “Sharwood’s has been leading the way in offering consumers healthier alternatives to their favourite Indian and Oriental meals. Our recent innovations in this area have delivered strong additional sales for our retail partners and we are excited to introduce new reduced sugar stir fry sauces. The range will offer health conscious shoppers more choice in the cooking sauce aisle – while being substantially lower in sugar than the category average, they still deliver on great taste, something that Sharwood’s is well known for.”