Premier Foods appoints Catherine Lloyd as Chief Marketing Officer

Premier Foods, one of the UK’s largest food manufacturers, has announced the appointment of Catherine Lloyd to the Executive Leadership Team as Chief Marketing Officer (CMO).

Catherine joins Premier Foods after two decades in FMCG brand and marketing roles, including over 17 years at Reckitt. She has worked in a variety of leadership roles, both in the UK and internationally, with many iconic and recognisable consumer brands. Most recently, Catherine served as Vice President, Marketing & Strategy, for Northern Europe and ANZ, where she led the portfolio strategy for Reckitt Benckiser’s health portfolio. She also played a critical role leading the roll-out of Generative AI technology across Reckitt’s marketing operation.

The appointment comes after a rigorous recruitment process, following the departure of Yilmaz Erceyes as CMO in May. Catherine will join Premier Foods on 28 July and take up responsibility for the Group’s portfolio of leading food brands which delivered over £1bn in sales during the last financial year.

Commenting on the appointment, Chief Executive Officer Alex Whitehouse said:

“The key ingredient to our success over the past six years has been our Branded Growth Model – this sits at the heart of what we do and is the model we apply to our leading brands to drive consistent and sustainable long-term growth.

“I’d like to recognise the key role Yilmaz played in helping grow our leading portfolio of brands as Chief Marketing Officer during his time at Premier Foods and I’m delighted that in Catherine we have a brilliant successor to continue that journey.

“We saw some excellent candidates as part of the recruitment process, but Catherine stood out because of the depth of her FMCG marketing experience, and the reputation she has for leading and developing high performing teams.”

Catherine Lloyd, Chief Marketing Officer, added:

“This is an incredible role, looking after some of the biggest and most successful food brands in the UK. I’m really looking forward to meeting the full team and to building on the work they have been doing over the past six years to take our portfolio of brands to the next stage of growth both in the UK and internationally.”

Notes to editors:

Catherine Lloyd previously held roles at Boots, Upfield and Reckitt Benckiser in a career spanning over 23 years, working in both the UK and internationally.

In 2024/5, Premier Foods reported Branded Revenue of £1 billion, the first time the current portfolio of brands reached over a billion in annual sales.

About Premier Foods

As one of Britain’s largest food producers, we’re passionate about food and believe each and every day we have the opportunity to enrich life for everyone. Premier Foods employs over 4,000 people operating from 13 sites across the country, supplying a range of retail, wholesale, foodservice and other customers with our iconic brands which feature in millions of homes every day.

Through some of the nation’s best-loved brands, including Ambrosia, Batchelors, Bisto, Loyd Grossman, Mr Kipling, Oxo and Sharwood’s, we’re creating great tasting products that contribute to healthy and balanced diets, while committing to nurturing our people and our local communities, and going further in the pursuit of a healthier planet, in line with our Purpose of ‘Enriching Life Through Food’.