Our Q1 Trading Update 2019/20
Q1 Group sales up +1.1%, Q1 Branded sales up +2.9%
July 18, 2019
The Headlines:
- Q1 Group sales up +1.1%, Q1 Branded sales up +2.9%
- Q1 UK sales up +2.6%, Q1 Branded UK sales up +4.9%
- Market share gains in 7 out of 8 top brands
- Increased marketing investment this year; Mr Kipling and Batchelors already aired – more to come
- Sales of Mr Kipling, Group’s largest brand, up +10%
- Expectations for the full year remain unchanged
Alastair Murray, Acting Chief Executive Officer
“I am pleased to report an encouraging start to the year with Group sales up +1.1% and ahead +2.6% in the UK. As we previously noted, we are increasing our consumer marketing investment this year and both Mr Kipling and Batchelors have already benefitted from TV advertising campaigns in the first quarter. Many of our largest brands have built on strong category positions and grown market share, and we achieved branded growth in the quarter of nearly 3%. These figures provide evidence that the Company’s strategy is delivering results. Our expectations for the full year remain unchanged.”