Merchant Gourmet x Sabrina Ghayour Bring Bold Middle Eastern and Mediterranean-Inspired Pouches in New Collaboration

The UK’s number one pulses and grains brand, Merchant Gourmet, is expanding its ready-to-eat range with two new Middle Eastern and Mediterranean-inspired pouches, created in collaboration with award-winning chef Sabrina Ghayour.

The new Persian Style Rice & Lentils and Turkish Style Bulgur & Rice products continue Merchant Gourmet’s mission to make interesting, globally inspired flavours more accessible to everyday shoppers. Ready in two minutes, the launch builds on Merchant Gourmet’s strong innovation pipeline, taking the spirit of Persiana Easy and making it even simpler for midweek mezze moments.

Both pouches feature on-pack QR codes linking to two exclusive recipes from Ghayour’s latest book, Persiana Easy – designed to inspire creative, flavour-packed meals with minimal effort.

As shoppers move into the autumn and winter entertaining season, Merchant Gourmet is tapping into the trend for cosy home dining and chef-quality meals made easy. Both products deliver bold flavour, convenience and versatility – ideal as a side, or as a base for vibrant sharing dishes.

• Persian Style Rice & Lentils: gently spiced and aromatic, with warming notes of cumin, cinnamon, sweet sultanas, and a hint of lemon.
• Turkish Style Bulgur & Rice: a rich, tomato-based mix combining brown rice, quinoa and chickpeas – inspired by the Turkish Bulgur Pilavi. Bright, herby and full of depth.

 “This collaboration with Sabrina is exactly the type of innovation we champion at Merchant Gourmet,” said Richard Peake, Managing Director at Merchant Gourmet. “We’re seeing real appetite for bold, globally inspired flavours that make cooking and hosting exciting yet effortless. This range delivers authentic taste, quality and convenience – bringing chef expertise directly to consumers.”

Sabrina Ghayour, Chef and Author of Persiana Easy, said: “I’m really proud to be working with Merchant Gourmet; I’m excited to share two fantastic products that are not only going to deliver big hits of flavour and make mealtimes more inspiring, but are also super easy and convenient.”

Michaela Neame, Head of Product at Merchant Gourmet, added: “We wanted to showcase the richness and diversity of Middle Eastern cuisine in a way that’s simple, authentic, and accessible. The Turkish Bulgur is fresh and herby, while the Persian Rice brings gentle aromatic warmth. Both products is vibrant, the other comforting – but both are designed to fit seamlessly into any meal or occasion.”