Loyd Grossman launches Premium Italian Sauces

Loyd Grossman is rolling out a new range of premium sauces. The new range of sauces will help retailers tap into demand for restaurant-quality sauces^[1] and leverage the popularity of the Loyd Grossman brand to help retailers attract more shoppers to the category this summer.

The new Loyd Grossman Premium Sauce range is comprised of three flavours – Pomodoro and Fresh Basil, Pomodoro, Mascarpone & Wild Garlic and Creamy Tomato & Parmigiano Reggiano. All three flavours will be made in Italy with Research shows 71% of UK shoppers are drawn to cooking sauces that help them recreate out-of-home style meals in their own kitchen, and 52% agree that premium pasta sauces are a great way to elevate the flavour of a dish^[2]. These insights point to a growing appetite for high-quality, indulgent cooking experiences when making pasta at home.

Brand Founder, Sir Loyd Grossman, said: “My premium sauces are crafted with care to reflect my love of the exciting flavours of Italian food. We cook these sauces in stages to develop layers of flavour from great ingredients like fresh Mediterranean tomatoes and olive oil. The result will deliciously and luxuriously accompany any type of pasta, but I hope will also inspire consumers to experiment with other dishes.”

Andrey Sokirkin, Global Marketing Director for Cooking Sauces at Premier Foods, said: “The Loyd Grossman brand has built its reputation over the past 30 years for delivering great quality restaurant-inspired sauces for shoppers to enjoy at home. As it celebrates its 30th anniversary, we’re excited to raise the bar with the Loyd Grossman Premium Sauce range – bringing a whole new depth of flavour to Italian-inspired cooking in kitchens across the UK.”

[1] Mintel Cooking Sauces and Pasta Sauces – UK – 2024, UK Grocery Trends March 2024

[2] Mintel Cooking Sauces and Pasta Sauces – UK – 2024, UK Grocery Trends March 2024