Beyond cool: Angel Delight launches soft serve ice cream tubs

The classic British brand is launching two flavours - Strawberry and Butterscotch
January 30, 2022
  • For the first time ever, the classic British brand is launching two soft serve flavours including Strawberry and Butterscotch
  • Exclusive to Iceland and The Food Warehouse, Angel Delight flavours will be available from 19th January
  • Limited-edition Mr Kipling and Ambrosia ice cream tubs will also be made permanent in Iceland freezers from 19th January following overwhelming consumer demand

In a UK first, sweet-toothed fans can enjoy their favourite childhood dessert in a new light and fluffy soft-serve ice cream.

The new ice cream has been inspired by the famous airy texture of the original nostalgic mousse-like dessert, which was first sold back in 1967. Available in Strawberry and Butterscotch flavours, the 800ml tubs are designed for sharing.

Angel Delight tubs will be joined in freezers by two other classic British brands with the return of Ambrosia and Mr Kipling ice cream tubs. Back by popular demand, the limited-edition tubs were available in select Iceland stores last November and following exceptional sales totalling 450,000 single servings, they have been bought back permanently.


Daniel Jalapour, Desserts Brand Director at Premier Foods, said: “The response we saw from shoppers when the Mr Kipling and Ambrosia ice creams were announced was phenomenal. Iceland saw a 785 per cent increase in shoppers searching for the products on their website before they were even in stores so we know fans will be delighted they can get their hands on the tubs all year round alongside our new Angel Delight Soft Serve Ice Cream tubs.

“Angel Delight has long been considered a classic nostalgic dessert and we wanted to give fans a modern and cool twist on the iconic taste.”

Andrew Staniland, Trading Director at Iceland, said: “Following the outstanding success of the Ambrosia and Mr Kipling flavours reimagined into ice creams, we wanted to deliver yet another iconic brand into the mix, Angel Delight. We’re confident customers will be heading straight to Iceland’s ice cream freezers as soon as they launch next week to try out those old-time favourite flavours once again.”