Batchelors swings into summer with Spider-Man: Brand New Day promotion
Batchelors is teaming up with one of the world’s most recognisable Super Heroes this summer for a blockbuster promotion celebrating the release of Sony Pictures’ Spider-Man: Brand New Day, exclusively in cinemas from 29th July 2026.
Running from 1st June, a nationwide promotion will run across selected Batchelors products, which is designed to inject fresh excitement into the Quick and Easy Meals category. The promotion follows the brand’s recent relaunch and supports its continued focus on culturally relevant collaborations to drive shopper engagement and attract new consumers into the aisle.
To enter, shoppers simply need to text BATCHELORS to 88440 for the chance to win a prize from the following: a trip to New York for two adults with return flights and a three-night stay in a four-star hotel, 20 x £250 Sony vouchers, 40 x £500 Sony vouchers, 100 movie merchandise goodie bags and 500 pairs of Vue cinema tickets.
In addition, Batchelors has joined forces with Tesco to run an exclusive seeded pack promotion mechanic across Batchelors Super Noodles Chicken, Curry and Beef blocks, alongside Super Noodles Chicken Pot. Twenty winning packs featuring hidden Spider-Man tokens, each worth £250 cash, will be randomly distributed across participating SKUs and participating Tesco stores, with shoppers able to claim prizes from the 8th June 2026.
The promotion will be backed by eye-catching dual-branded POS including gondola ends, aisle fins and branded shippers, designed to drive standout in-store visibility and encourage shopper engagement. The text to win competition will be available in retailers nationwide (selected stores and subject to availability) from the 1st June until the 8th September and Tesco seeded packs will launch from 8th June 2026, with shoppers able to claim prizes until 4th November 2026. For full T&Cs, visit www.batchelorssavetheday.com.