Batchelors launches main meal instant noodle offering

Premier Foods is set to make cooking more convenient with popular brand Batchelors, by expanding its range of quick and easy meal solutions with new Cook With Noodles, in Chicken and Beef flavours. With 194 million instant noodle occasions cooked in the past year (+2.6% vs a year ago) , this instant noodle launch will look to drive category growth and promote noodles as the foundation of a main meal.

Batchelors Cook With Noodles will help consumers create quick and easy meals. Cooking time for traditional noodle dishes can take up to 30 minutes on average, whereas instant noodles can take between 6-10 minutes^[1]. Batchelors Cook With Noodles are therefore an ideal solution for those prioritising time and cost efficiency when cooking delicious meals at home.

Basak Melik, Brand Director for quick meals, soups and snacks at Premier Foods, said: “Noodles are often cooked with other ingredients such as protein and vegetables and we wanted to provide a product designed precisely for this purpose, with flavours that can be adapted to suit a range of different dishes. By adding Cook With Noodles to our portfolio, we are making Batchelors a destination for main meals, alongside snacking, helping to unlock new shoppers and mealtime opportunities. Batchelors has been helping families with quick and easy meals for many years, and we are always looking for ways to support our customers further, as well as expand opportunities within the Quick Meals, Snacks category.”

^[1] Kantar Usage 52 w/e 9th July 2023