Angel Delight unveils handheld offering with iconic flavours

Sweetening the ice cream category
April 5, 2024

Premier Foods is set to excite freezers across the UK with its latest launch – Angel Delight Ice Cream Sticks dipped in chocolate. These new handheld treats offer a fluffy, light ice cream in the much-loved Angel Delight flavours, covered in a layer of milk chocolate. A new sub-category for the brand, the range will be available in two classic Angel Delight flavours – Butterscotch and Banana.

Angel Delight has long been a household favourite in to-make desserts, known for its sachets and more recently its luscious soft serve ice cream tubs which have gone down a treat with shoppers. With handheld ice creams worth almost two thirds of the total ice category and spend in growth by 14% YOY[1], the introduction of Angel Delight Ice Cream Sticks is set to create a buzz down the frozen aisle and drive further sales within a growing category.

Daniel Jalalpour, Marketing Director for Desserts at Premier Foods, said “We want to build on the success that we have already seen with our ice cream range and what better way than with a convenient, handheld format. Our new Ice Cream Sticks will provide shoppers with the chance to enjoy Angel Delight at even more occasions. Like our ice cream tubs, we expect this new launch to engage loyal Angel Delight fans and bring newcomers to the brand as we head into the summer season.”

The new Angel Delight Ice Cream Sticks will be available in Morrisons from 8th April. Each pack contains three 100ml handheld ice creams.


[1] Kantar Worldpanel, 52 w/e 24th December 2023, Total GB. Take Home only.