Angel Delight puts a new twist on frozen treats with soft serve launch

Angel Delight is whipping up excitement in the freezer aisle this summer with its brand new Soft Serve Ice Cream Twists. Landing in the grocery channel from the end of April, the new range is available in two deliciously dreamy flavours — Strawberry & Vanilla and Butterscotch & Chocolate. The launches will inject new energy into the category, appealing to shopper appetite for well-known, comforting treats that also deliver on indulgence within ice cream.  

The new launches bring classic Angel Delight flavours everyone knows and loves into a delicious soft serve format. The Strawberry & Vanilla flavour provides a classic fruity and creamy combination, while the Butterscotch & Chocolate offers a rich and creamy swirl of indulgence. Both flavours capture the iconic dessert’s fluffy, mallowy texture to create something truly unique in the category that the brand’s existing fans, and newcomers, are sure to love. 

This latest Angel Delight innovation in the freezer cabinet follows the launch of soft serve tubs and chocolate coated ice cream sticks. The new soft serve twists will help the brand tap into more occasions and help retailers attract even more shoppers into the category, especially those looking for a treat on-the-go. 

Daniel Jalalpour, Brand Director at Angel Delight, said: “Shoppers are looking for fun, familiar treats, and nothing sums that up better than our Angel Delight Soft Serve Ice Cream Twists. We’ve taken the signature light and airy texture Angel Delight is known for and reimagined it in a frozen format that’s unlike anything else in the freezer aisle. It’s a bold innovation that builds on our momentum in frozen desserts, and we’re confident it will drive real excitement among retailers and shoppers as we head into the summer season.”