Investing in more sustainable packaging

As part of our commitment to make our packaging as recyclable as possible we have made a major investment to change the pots we use for our Ambrosia Devon Custard and Rice Pudding multipacks, which make up around 3% of our total plastic packaging. In the past, we have used Polystyrene packaging because of its ease of filling, ability to form multipacks, the need to be safe for heating by shoppers in their microwaves and for food safety. Replicating all these requirements with a more easily recyclable format has been a major challenge for our suppliers and technical teams. As part of a multi-year investment to modernise our Lifton creamery we have installed new filling and packaging lines allowing us to move to recyclable polypropylene packaging, which also allows us to reduce the weight of the pots. With this change we expect the proportion of our plastic packaging that is recyclable will rise to 90%, up from 48% in 2019.