Mr Kipling has returned with a selection of Easter favourites.  Back by popular demand, the Mr Kipling Egg Fancies are a seasonal twist on a Mr Kipling classic! Bite into the delicious sponge to uncover the perfect fondant yolk.

05/03/2020

• The range includes Mr Kipling Mini Bakewells (lemon, cherry and caramel), Mr Kipling Mini Fruit Pies (apple & blackcurrant, Bramley apple and cherry) and Mr Kipling Sponge Tarts (almond & raspberry, double chocolate and lemon & coconut)

• Mr Kipling has extended its range of better-for-you cake products with the launch of Mr Kipling Lemon Slices containing 30% less sugar

This morning we released our Quarter 3 Trading Statement for 13 weeks ended 28 December 2019

17/01/2020

• Premier Foods has launched new festive additions to its Mr Kipling and Cadbury Cakes ranges to help retailers capitalise on the significant opportunity Christmas presents
• New additions for Mr Kipling include a new selection pack of Mini Mince Pies, as well as extensions to the popular seasonal slices and fancies ranges
• The Cadbury Cakes range has also undergone a packaging refresh bringing it in line with the confectionary range

Financial headlines

• Half year Group revenue up +2.4%; Q2 Group revenue up +3.6%
• H1 Branded revenue up +4.3%; Q2 Branded revenue up +5.6%
• Trading profit ahead in addition to increased marketing investment
• Adjusted profit before tax up +5.0% to £31.7m
• Statutory profit before tax £15.0m; profit after tax £12.3m, both reversing prior year losses
• Net debt £38.8m lower than a year ago on pre-IFRS 16 leases basis at £470.7m
• On track to meet 3.0x Net debt/EBITDA by year end
• Combined pensions surplus £588.7m (30 March 2019: £373.1m)

• Refocused Executive Leadership Team to increase consumer, customer and operational focus
• Sustained quarterly branded growth fuelled by successful innovation strategy
• Consumer marketing investment increased in H1 and set to continue in H2
• Exciting innovation pipeline for H2, including new plant-based brand ‘Plantastic’ now in market
• Increased rate of debt reduction due to strong underlying cash generation
• International business returned to growth – Q2 revenue up +6%
• Strategic review nearing conclusion 

New Plantastic products will appeal to a growing number of health-conscious shoppers, looking for plant-based products on the go as part of flexible diets

07/10/2019

Mr Kipling is expanding its cake range with the launch of its new premium range, Signature Collection. 

20/09/2019

The Headlines: 

• Q1 Group sales up +1.1%, Q1 Branded sales up +2.9%
• Q1 UK sales up +2.6%, Q1 Branded UK sales up +4.9%
• Market share gains in 7 out of 8 top brands
• Increased marketing investment this year; Mr Kipling and Batchelors already aired – more to come
• Sales of Mr Kipling, Group’s largest brand, up +10%
• Expectations for the full year remain unchanged

Premier Foods is bringing its iconic Batchelors brand back to the UK’s screens, as part of a multi-channel campaign to promote its growing Super Noodles range. The TV advert launches on 2^ndJune and will run through June and July.

03/07/2019