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Batchelors returns to TV with tasty new Super Noodles campaign.

Premier Foods is bringing its iconic Batchelors brand back to the UK’s screens, as part of a multi-channel campaign to promote its growing Super Noodles range. The TV advert launches on 2ndJune and will run through June and July.

03/07/2019

Premier Foods brings chocolate lovers' dream to the cake aisle with...

We are extending our range of Cadbury Cakes with the launch of our new Cadbury Dairy Milk slices. This is the first time the iconic Dairy Milk brand will be available in the format, presenting a perfect opportunity for retailers to capitalise by stocking the well-loved product in a new part of the store. The slices come in three flavours: Cadbury Dairy Milk, Cadbury Dairy Milk Caramel and Cadbury Dairy Milk Raspberry. The range contains deliciously moist chocolate sponge, packed with real Cadbury Dairy Milk chocolate chunks and drizzled with Cadbury chocolate or caramel sauce to create the ultimate cake slice.

03/07/2019

McDougalls Young Baker shortlist announced!

We're thrilled to announce the five shortlisted schools for our Foodservice McDougalls Young Baking Team of the Year competition.



21/06/2019

Create your favourite Mr Kipling cakes at home

  • Premier Foods has launched a range of Mr Kipling baking mixes and finishings that allow consumers to recreate some of the brand’s most iconic flavours at home
  • Range includes British teatime favourites such as Cherry Bakewell and Apple Pie
  • Baking mixes and finishings represent significant growth opportunity within home baking; high-penetration brands such as Mr Kipling will drive this growth


17/06/2019

Mr Kipling Cakes and Pies out of black plastic

As a founding member of The UK Plastics Pact, we’re committed to achieving 100% recyclability across our plastics packaging by 2025. And we’re already making good progress... in early 2019 we switched from using black to recyclable, clear plastic trays with a minimum 50% recycled content across our Mr Kipling cakes and pies, including national favourites Viennese Whirls and Cherry Bakewells. Today almost 70% of the plastics we use within our product packaging are recyclable.

21/05/2019

Our 2018/19 Preliminary Results

 This morning we released our Preliminary results for the 52 weeks ending 30 March 2019.

14/05/2019

Mr Kipling goes for Gold!

We're delighted to announce that our Mr Kipling brand has been shortlisted in the 'Brand of the Year' category for The Grocer Gold Awards.

22/04/2019

New Cadbury Freddo and Oreo Cupcakes

Our Cadbury Cakes team are exciting consumers with the launch of new Oreo and Freddo Cupcake platters!

15/04/2019

Easter Sweet Treats from Cadbury Cakes and Mr Kipling

...April's on the horizon which means Bank Holidays, Hot Cross Buns and Chocolate for breakfast, and our Cadbury Cakes and Mr Kipling teams have everything you need to enjoy an egg-celent treat this Easter!

29/03/2019

Gold recognition from GroceryAid!

We're delighted to announce that we've recently been recognised as a Gold level supporter for our industry charity GroceryAid.

28/03/2019