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Mr Kipling and Cadbury sweet treats hop onto shelves this Easter

Mr Kipling has returned with a selection of Easter favourites.  Back by popular demand, the Mr Kipling Egg Fancies are a seasonal twist on a Mr Kipling classic! Bite into the delicious sponge to uncover the perfect fondant yolk.

05/03/2020

Trio of Mini Pies and Tarts from Mr Kipling

  • The range includes Mr Kipling Mini Bakewells (lemon, cherry and caramel), Mr Kipling Mini Fruit Pies (apple & blackcurrant, Bramley apple and cherry) and Mr Kipling Sponge Tarts (almond & raspberry, double chocolate and lemon & coconut)


20/01/2020

Mr Kipling Adds Some Zest to Reduced Sugar Range

  • Mr Kipling has extended its range of better-for-you cake products with the launch of Mr Kipling Lemon Slices containing 30% less sugar


20/01/2020

Our 2019/20 Q3 Trading Statement

This morning we released our Quarter 3 Trading Statement for 13 weeks ended 28 December 2019

17/01/2020

Festive Treats from Mr Kipling and Cadbury Cakes

  • Premier Foods has launched new festive additions to its Mr Kipling and Cadbury Cakes ranges to help retailers capitalise on the significant opportunity Christmas presents
  • New additions for Mr Kipling include a new selection pack of Mini Mince Pies, as well as extensions to the popular seasonal slices and fancies ranges
  • The Cadbury Cakes range has also undergone a packaging refresh bringing it in line with the confectionary range


02/12/2019

Our Half year results for the 26 weeks ended 28 September 2019

Financial headlines

  • Half year Group revenue up +2.4%; Q2 Group revenue up +3.6%
  • H1 Branded revenue up +4.3%; Q2 Branded revenue up +5.6%
  • Trading profit ahead in addition to increased marketing investment
  • Adjusted profit before tax up +5.0% to £31.7m
  • Statutory profit before tax £15.0m; profit after tax £12.3m, both reversing prior year losses
  • Net debt £38.8m lower than a year ago on pre-IFRS 16 leases basis at £470.7m
  • On track to meet 3.0x Net debt/EBITDA by year end
  • Combined pensions surplus £588.7m (30 March 2019: £373.1m)
Strategic & operational headlines
  • Refocused Executive Leadership Team to increase consumer, customer and operational focus
  • Sustained quarterly branded growth fuelled by successful innovation strategy
  • Consumer marketing investment increased in H1 and set to continue in H2
  • Exciting innovation pipeline for H2, including new plant-based brand ‘Plantastic’ now in market
  • Increased rate of debt reduction due to strong underlying cash generation
  • International business returned to growth – Q2 revenue up +6%
  • Strategic review nearing conclusion 


12/11/2019

New Plantastic range out now!

New Plantastic products will appeal to a growing number of health-conscious shoppers, looking for plant-based products on the go as part of flexible diets

07/10/2019

Mr Kipling Signature Range

Mr Kipling is expanding its cake range with the launch of its new premium range, Signature Collection. 

20/09/2019

Our Q1 Trading Update 2019/20

The Headlines: 

  • Q1 Group sales up +1.1%, Q1 Branded sales up +2.9%
  • Q1 UK sales up +2.6%, Q1 Branded UK sales up +4.9%
  • Market share gains in 7 out of 8 top brands
  • Increased marketing investment this year; Mr Kipling and Batchelors already aired – more to come
  • Sales of Mr Kipling, Group’s largest brand, up +10%
  • Expectations for the full year remain unchanged


18/07/2019

Batchelors returns to TV with tasty new Super Noodles campaign.

Premier Foods is bringing its iconic Batchelors brand back to the UK’s screens, as part of a multi-channel campaign to promote its growing Super Noodles range. The TV advert launches on 2ndJune and will run through June and July.

03/07/2019