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Create your favourite Mr Kipling cakes at home

  • Premier Foods has launched a range of Mr Kipling baking mixes and finishings that allow consumers to recreate some of the brand’s most iconic flavours at home
  • Range includes British teatime favourites such as Cherry Bakewell and Apple Pie
  • Baking mixes and finishings represent significant growth opportunity within home baking; high-penetration brands such as Mr Kipling will drive this growth


17/06/2019

Mr Kipling Cakes and Pies out of black plastic

As a founding member of The UK Plastics Pact, we’re committed to achieving 100% recyclability across our plastics packaging by 2025. And we’re already making good progress... in early 2019 we switched from using black to recyclable, clear plastic trays with a minimum 50% recycled content across our Mr Kipling cakes and pies, including national favourites Viennese Whirls and Cherry Bakewells. Today almost 70% of the plastics we use within our product packaging are recyclable.

21/05/2019

Our 2018/19 Preliminary Results

 This morning we released our Preliminary results for the 52 weeks ending 30 March 2019.

14/05/2019

Mr Kipling goes for Gold!

We're delighted to announce that our Mr Kipling brand has been shortlisted in the 'Brand of the Year' category for The Grocer Gold Awards.

22/04/2019

New Cadbury Freddo and Oreo Cupcakes

Our Cadbury Cakes team are exciting consumers with the launch of new Oreo and Freddo Cupcake platters!

15/04/2019

Easter Sweet Treats from Cadbury Cakes and Mr Kipling

...April's on the horizon which means Bank Holidays, Hot Cross Buns and Chocolate for breakfast, and our Cadbury Cakes and Mr Kipling teams have everything you need to enjoy an egg-celent treat this Easter!

29/03/2019

Gold recognition from GroceryAid!

We're delighted to announce that we've recently been recognised as a Gold level supporter for our industry charity GroceryAid.

28/03/2019

Mr Kipling taps into consumer trend with reduced sugar slices

Premier Foods is offering cake lovers a better-for-you alternative with its popular Mr Kipling Angel and Chocolate Slices containing 30% less sugar. Each reduced sugar slice contains just 100 calories, meaning health conscious shoppers can still enjoy a treat and retailers can offer more choice in the cake aisle. 

07/03/2019

McDougalls picks up the pace for pancake day

At Premier Foods’ McDougalls flour mill in Andover, no time is busier for the millers than the build-up to pancake day, which sees the nation flipping 15 million pancakes. To keep up with demand for the annual event, McDougalls relies on the skills of well-trained millers to ensure the mill is producing excellent, quality grade flour.

04/03/2019

An Egg-cellent Easter with new Cadbury Creme Egg Cupcakes

This year, Cadbury Cakes has merged two Easter classics in one. For those bored of the traditional hollow egg, or already a fan of the much-loved Crème Egg, NEW Cadbury Crème Egg Cupcakes are the perfect addition to the Easter basket.

27/02/2019