• The range includes Mr Kipling Mini Bakewells (lemon, cherry and caramel), Mr Kipling Mini Fruit Pies (apple & blackcurrant, Bramley apple and cherry) and Mr Kipling Sponge Tarts (almond & raspberry, double chocolate and lemon & coconut)

• Mr Kipling has extended its range of better-for-you cake products with the launch of Mr Kipling Lemon Slices containing 30% less sugar

This morning we released our Quarter 3 Trading Statement for 13 weeks ended 28 December 2019

17/01/2020

• Premier Foods has launched new festive additions to its Mr Kipling and Cadbury Cakes ranges to help retailers capitalise on the significant opportunity Christmas presents
• New additions for Mr Kipling include a new selection pack of Mini Mince Pies, as well as extensions to the popular seasonal slices and fancies ranges
• The Cadbury Cakes range has also undergone a packaging refresh bringing it in line with the confectionary range

Financial headlines

• Half year Group revenue up +2.4%; Q2 Group revenue up +3.6%
• H1 Branded revenue up +4.3%; Q2 Branded revenue up +5.6%
• Trading profit ahead in addition to increased marketing investment
• Adjusted profit before tax up +5.0% to £31.7m
• Statutory profit before tax £15.0m; profit after tax £12.3m, both reversing prior year losses
• Net debt £38.8m lower than a year ago on pre-IFRS 16 leases basis at £470.7m
• On track to meet 3.0x Net debt/EBITDA by year end
• Combined pensions surplus £588.7m (30 March 2019: £373.1m)

• Refocused Executive Leadership Team to increase consumer, customer and operational focus
• Sustained quarterly branded growth fuelled by successful innovation strategy
• Consumer marketing investment increased in H1 and set to continue in H2
• Exciting innovation pipeline for H2, including new plant-based brand ‘Plantastic’ now in market
• Increased rate of debt reduction due to strong underlying cash generation
• International business returned to growth – Q2 revenue up +6%
• Strategic review nearing conclusion 

New Plantastic products will appeal to a growing number of health-conscious shoppers, looking for plant-based products on the go as part of flexible diets

07/10/2019

Mr Kipling is expanding its cake range with the launch of its new premium range, Signature Collection. 

20/09/2019

The Headlines: 

• Q1 Group sales up +1.1%, Q1 Branded sales up +2.9%
• Q1 UK sales up +2.6%, Q1 Branded UK sales up +4.9%
• Market share gains in 7 out of 8 top brands
• Increased marketing investment this year; Mr Kipling and Batchelors already aired – more to come
• Sales of Mr Kipling, Group’s largest brand, up +10%
• Expectations for the full year remain unchanged

Premier Foods is bringing its iconic Batchelors brand back to the UK’s screens, as part of a multi-channel campaign to promote its growing Super Noodles range. The TV advert launches on 2^ndJune and will run through June and July.

03/07/2019

We are extending our range of Cadbury Cakes with the launch of our new Cadbury Dairy Milk slices. This is the first time the iconic Dairy Milk brand will be available in the format, presenting a perfect opportunity for retailers to capitalise by stocking the well-loved product in a new part of the store. The slices come in three flavours: Cadbury Dairy Milk, Cadbury Dairy Milk Caramel and Cadbury Dairy Milk Raspberry. The range contains deliciously moist chocolate sponge, packed with real Cadbury Dairy Milk chocolate chunks and drizzled with Cadbury chocolate or caramel sauce to create the ultimate cake slice.

03/07/2019