Bisto introduces new sausage gravy flavour

The addition to the range will help families create quick and convenient mid-week meals.
February 28, 2024

Bisto is launching Bisto For Sausages Gravy Granules, a long-awaited addition to help families create quick and convenient sausage-based mid-week meals. Stepping away from its traditional heartland of Sunday roast dinners, Bisto is looking to enhance its appeal and bring shoppers a convenient mid-week meal accompaniment with a permanent addition to the range.

Sausage-based meals are a popular choice for families and ‘are one of the top meals to have with gravy’; in 2023 there were 185m sausage and gravy occasions, growing +14% vs 2019[1]. With families looking for quick and convenient meals that require minimal preparation on a busy weeknight, Bisto has developed a richer, thicker gravy that has been specifically crafted to provide the perfect savoury, slightly sweet flavour profile to complement the meaty taste of sausages and enhance sausage-based dishes.

Mark Alldred, Marketing Director for Flavours and Seasonings at Premier Foods, said: “Sausages are the star of many mid-week meals and our new Bisto For Sausages Gravy Granules provides the perfect solution, helping consumers to enjoy tasty weekday dinners. By expanding the range, retailers can tap into a new opportunity and drive incremental sales by meeting demand for more time-efficient and flavourful mealtimes.”

Bisto For Sausages Gravy Granules is non-HFSS and available in a 190g recyclable drum format.

[1] Kantar Usage panel, Gravy Occasions 52 w/e 24th December 2023 vs December 2019