Bisto adds chicken flavour gravy for meat-free dinners

January 30, 2023

Family mealtime favourite Bisto has extended its meat-free gravy offering with the addition of a chicken flavour. It is meat-free and is an ideal accompaniment to a wide range of meals, perfect for those following or looking to try a vegan diet.

There has been a 33% increase in meat-free main meal occasions in the last five years[1] and with this trend set to continue, sales of meat alternatives are forecast to rise by 43% in 2026[2]. In addition, 34% of consumers are flexitarian[3] and will be looking to products that can create flavourful meat-free meals.

Helen Touchais, Brand Director for flavours and seasonings at Premier Foods, said: “With consumers increasingly choosing to go meat-free, there is an opportunity to provide an alternative gravy within the category for those wanting to create a vegetarian or vegan dish with the same well-known and loved taste of the original Bisto products.

“Bisto is a go-to brand for the roast dinner occasion – especially at this time of year when the demand is high – and Bisto Best Meat Free Chicken Flavour Gravy is the ideal accompaniment to this and many other meal options.”


[1] Premier Foods – Category thought leadership report ‘A Focus on Health for 2021-2023’

[2] Mintel, Meat Substitutes UK, 2021

[3] Toluna research Jan 2021, Premier Foods Plant-Based Strategy Qualitative Research September 2021