Flavourings & seasonings

We operate primarily in the ambient food sector, which is one of the largest sectors within the total UK grocery market. We feature in key grocery categories of: Flavourings & seasonings; Quick meals, snacks & soups; Ambient desserts and Cooking sauces & accompaniments.

Brands people love

You’ll find one of our much-loved brands in more than 9 out of 10 British households. Not only that, but many countries across the world also sell our products.

17 million

households buy OXO, Paxo, Saxa and Bisto (Source: Kantar, buyers, 52 w/c 18 February 2024)

#1

gravy brand in the UK is Bisto (Source: Circana UK, Value Share, Stock, and Stuffing, 52 w/e 24 February 2024)

180 years

OXO has been around for

Ingredients

We are a company of explorers in search of new flavours and perspectives. We want our consumers to have great tasting products made from quality ingredients. That’s why we source a wide range of ingredients from the UK and across the world.

Three boxes of Paxo stuffing balls in a parsley field

Innovation

We are constantly innovating. Rooted in insights we collect from our consumers; we create new innovative products. One example is our Mr Kipling Deliciously Good cakes and pies that are exceedingly tasty and surprisingly healthier, containing 30% less sugar, lower in fat and higher levels of fibre and real fruit.

International

We are driving growth in our international business through the deployment of our branded growth model. Our largest international businesses are in Australia, North America and Ireland, with our focus on Mr Kipling, Sharwood’s cooking sauces and The Spice Tailor.