Fresh take on food waste

Following work with WRAP to identify the most wasted foods in UK homes, we launched our Fresh Take on Food Waste campaign and website. This is designed to help raise awareness of the issue of food waste and to give recipe ideas for people to use leftovers to make delicious, nutritious and affordable meals for all the family.

Links to the website have appeared on over three million packs of our Loyd Grossman, Homepride and Sharwood’s cooking sauces and we have worked with our retail partners to promote the initiative in-store, online, in retailer magazines and other trade media.