We operate primarily in the ambient food sector, which is one of the largest sectors within the total UK grocery market. Within sweet treats, we feature in the ambient cakes category.
Shopping basket

Brands people love

You’ll find one of our much-loved brands in more than 9 out of 10 British households. Not only that, but many countries across the world also sell our products.


cake brand in the UK is Mr Kipling (Source: Circana UK, All outlets, 52 w/e 23 March 2024)

83 million

packs of all cakes and pies are produced annually by our two bakeries in Stoke and Carlton

£1.4 billion

is what the whole cake market is worth (Source: Circana UK, All outlets, 52 w/e 23 March 2024)


We are a company of explorers in search of new flavours and perspectives. We want our consumers to have great tasting products made from quality ingredients. That’s why we source a wide range of ingredients from the UK and across the world.

Two men harvesting apples in an orchard


We are constantly innovating. Rooted in insights we collect from our consumers; we create new innovative products. One example is our Mr Kipling Deliciously Good cakes and pies that are exceedingly tasty and surprisingly healthier, containing 30% less sugar, lower in fat and higher levels of fibre and real fruit.

Mr Kipling's cakes on a plate


We are driving growth in our international business through the deployment of our branded growth model. Our largest international businesses are in Australia, North America and Ireland, with our focus on Mr Kipling, Sharwood’s cooking sauces and The Spice Tailor.

World map chopping board