Cakes
We operate primarily in the ambient food sector, which is one of the largest sectors within the total UK grocery market. Within sweet treats, we feature in the ambient cakes category.
#1
cake brand in the UK is Mr Kipling (Source: Circana UK, All outlets, 52 w/e 23 March 2024)
83 million
packs of all cakes and pies are produced annually by our two bakeries in Stoke and Carlton
£1.4 billion
is what the whole cake market is worth (Source: Circana UK, All outlets, 52 w/e 23 March 2024)