Breakfast
Brands people love
You’ll find one of our much-loved brands in more than 9 out of 10 British households. Not only that, but many countries across the world also sell our products.
1st
ready to eat porridge pot to come onto the market was Ambrosia porridge
4
flavours of Ambrosia porridge – Original, Apple & Blueberry, Raspberry and Golden Syrup
#1
breakfast drink brand in the UK is FUEL10K and was the first to launch breakfast drinks (Source: Nielsen GB Total Market, 12 weeks to w/e 30 December 2023)
INGREDIENTS
We are a company of explorers in search of new flavours and perspectives. We want our consumers to have great tasting products made from quality ingredients. That’s why we source a wide range of ingredients from the UK and across the world.
INNOVATION
We are constantly innovating. Rooted in insights we collect from our consumers; we create new innovative products. One example is our Mr Kipling Deliciously Good cakes and pies that are exceedingly tasty and surprisingly healthier, containing 30% less sugar, lower in fat and higher levels of fibre and real fruit.
INTERNATIONAL
We are driving growth in our international business through the deployment of our branded growth model. Our largest international businesses are in Australia, North America and Ireland, with our focus on Mr Kipling, Sharwood’s cooking sauces and The Spice Tailor.
