Baking

We operate primarily in the ambient food sector, which is one of the largest sectors within the total UK grocery market. We have a leading presence in the baking category with a portfolio of well-loved, heritage brands, some of which have been helping a nation of bakers for over 150 years.
Shopping basket

Brands people love

You’ll find one of our much-loved brands in more than 9 out of 10 British households. Not only that, but many countries across the world also sell our products.

#1

flour brand in the UK is McDougalls (Source: Circana UK, Total Outlets, 52 w/k ending 16th March 2024)

#1

cornflour brand in the UK is Brown & Polson (Source: Circana UK, Total Outlets, 52 w/k ending 16th March 2024)

#1

suet brand in the UK is Atora, with enough bought annually to make 60 million dumplings a year

INGREDIENTS

We are a company of explorers in search of new flavours and perspectives. We want our consumers to have great tasting products made from quality ingredients. That’s why we source a wide range of ingredients from the UK and across the world.

McDougall's flour in a wheat field

INNOVATION

We are constantly innovating. Rooted in insights we collect from our consumers; we create new innovative products. One example is our Mr Kipling Deliciously Good cakes and pies that are exceedingly tasty and surprisingly healthier, containing 30% less sugar, lower in fat and higher levels of fibre and real fruit.

Mr Kipling's cakes on a plate

INTERNATIONAL

We are driving growth in our international business through the deployment of our branded growth model. Our largest international businesses are in Australia, North America and Ireland, with our focus on Mr Kipling, Sharwood’s cooking sauces and The Spice Tailor.

World map chopping board