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Our Products

Fully aligning with our commercial and brand strategies, the product work helps consumers to lead healthier and more sustainable lifestyles by creating foods that are rich in nutrients, more sustainable, and free of unnecessary or problematic packaging. 


In keeping our consumers at the heart of everything we do, we will strive to democratize good, nutritious food and nudge society towards more sustainable foods. Having launched more than 40 innovative, better-for-you options, we will build on our track record of bringing healthier products to market, and work to double our sales of more nutritious products. We will give our consumers great tasting products which provide additional nutritional benefits such as fibre, protein or fruits and vegetables. We have this year launched several healthier alternatives, including, Paxo Low Salt Sage & Onion stuffing mix, which contains 70% less salt than a standard equivalent, Saxa SO-LOW Reduced Sodium Fine Sea Salt which is 25% lower sodium and Homepride Mac ‘N’ Cheese Pasta Bake, 30% fat reduced and low in sugar.

Harnessing the power of our trusted brands, we will also support our consumers’ transition towards more plant-based diets, by ensuring that each of our core range offers a plant-based alternative, and launching exciting new plant-based ranges in growing categories. We aim to grow our sales of plant-based products to more than £250m per year. We have already launched Sharwood’s Deliciously Vegan Indian sauces, the first vegan Indian Tikka and Korma cooking sauces in market, and Paxo Veggie Fillers, which are also a source of fibre and are low in fat, saturated fats and sugar.

Packaging plays a role in delivering safe products to consumers, but we also recognise the need to reduce its social and environmental impacts. We will support the recycling and recovery of our packaging and work with industry partners to embrace new technologies and campaigns, to help drive behaviour change. Building on our commitment as a founding member of the UK Plastics Pact; to ensure 100% of our plastics packaging is recyclable by 2025, we have expanded our targets to cover all types of packaging. Supporting a circular economy, currently 96% of all our packaging and 80% of our plastics packaging is recyclable. We also work to include more recycled content material to reduce the need for virgin materials. All of our packaging will continue to carry OPRL (On Pack Recycling Labels) to help our consumers navigate a complicated recycling infrastructure, and we will engage with industry and Government to make sure the planned reforms to the household recycling systems in the UK lead to increased recycling rates and reduced littering. We will also ensure our work on sustainable packaging is clearly contributing to our decarbonisation commitments.


Case Studies


Transparent Nutrition Labelling


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We continue to champion transparent nutrition labelling so that consumers can make informed choices about the products they buy. As one of the first food manufacturers to adopt the voluntary front-of-pack traffic light labelling, we went on to support the Institute of Grocery Distribution (IGD) in developing best practice guidance to encourage consistency across industry and better consumer understanding of the nutrition information provided in these labels. 95% of our UK portfolio carries all five key pieces of nutrition data – energy, fat, saturates, sugars, salt – on the front of pack (the remaining 5% only carry the energy information due to the small size of the packaging). This labelling helps our consumers to make informed choices.

We continue to work with other stakeholders on collaborative action to drive healthier diets and partner with our customers to promote and highlight our healthier alternatives to nudge our consumers towards those options and encourage behaviour change. We have joined the Consumer Goods Forum’s Collaboration for Healthier Lives UK and look forward to playing a meaningful role within this forum which brings together manufacturers and retailers alongside key local stakeholders (including public health authorities, academics, local actors and government figures) to drive change and positively impact consumer health. Collectively, the forum aims to develop a series of structural and behavioural interventions – both in-store and through digital channels – to help our consumers and employees understand, find and choose healthier options.

A healthier version of your favourite takeaway

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54% of UK consumers surveyed for our Kitchen Cooking Index have tried their hand at a ‘fakeaway’, recreating the eating out dining experience from their own kitchens.

With our Sharwood’s curry sauces, our consumers can enjoy the taste of Indian flavours with a healthier recipe than those from restaurants. Indeed, our research has found that a home-made curry using our reduced fat Sharwood’s curry sauce has a significantly better nutritional profile than an equivalent takeaway curry.

The saturated fat content in a takeaway option is on average three times higher than our Sharwood’s better-for-you 30% reduced fat Korma sauce, and it contains on average 60% more calories.

We have added the 30% reduced fat butter chicken cooking sauce to our portfolio of better-for-you Sharwood’s sauces – helping our consumers in search of flavour, variety and healthier options!

Banging the drum of the circular economy


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This year, we have reduced the height of Bisto drums by 8mm, which will save 40 tonnes of paper annually. The reduction required significant changes to our manufacturing line in Worksop, including replacing the sensors and making alterations to the drum’s sealing and capping machines, all while ensuring the serve size wasn’t reduced. Consumers have actually received an additional 20g of gravy granules (190g) – approximately six more portions per tub. The height difference also allows for more products to be packed in one lorry, ultimately reducing road miles. In Knighton, we invested in a new line which enabled us to make our Marvel, Smash and Birds drums from a single material to making it easier for consumers to recycle them.


Mr Kipling Deliciously Good cakes and pies


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Four years ago, we set ourselves the challenge of creating a cake that gave our consumers a healthier option, without having to compromise on taste. This year we made that vision a reality, launching not just one cake, but an entire range of healthier treats under the Mr Kipling brand. Mr Kipling Deliciously Good is our first range of cakes and fruit pies, which not only score less than 4 on the Nutrient Profiling Model (NPM), but importantly, deliver great flavours for consumers.

Building on the successful Mr Kipling 30% less sugar Angel, Chocolate and Lemon slices, our bakeries and in-house development chefs built on the expertise and experience garnered from producing such an iconic brand over the last 50 years, to make the impossible possible - a great-tasting cake that contains significantly less sugar, saturated fats and salt, is classified as non-HFSS (i.e. not containing high levels of fat, salt and sugar) and contains added real fruits.

This culinary breakthrough is a fantastic example of our expert development chefs continuing to push boundaries to innovate and create even healthier recipes of consumers’ favourites.