Our Strategy & Business Model

Our branded growth model is at the heart of what we do, and is core to the delivery of our Group strategy. It’s how we identify and develop insight-driven new product innovation, and bring it to market with compelling marketing and outstanding in-store execution.

Our business model

Our group strategy

	What this means A vibrant and growing UK business provides the foundation for broader expansion.
	What this means We invest in our operational infrastructure to increase efficiencies across our manufacturing and logistics operations, facilitate growth through our innovation strategy and enhance the safety and working conditions of our colleagues.
	What this means Leveraging the strength of our brands and our proven branded growth model by launching into new, adjacent product categories.
	What this means Building sustainable overseas business units with critical mass, applying and tailoring our brand building capabilities.
	What this means Expanding our product portfolio and applying our brand building and commercial expertise to accelerate value creation.