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Our Business Model & Strategy


Our Business Model

As a business we believe we have certain capabilities which set us apart from our competitors. We have a broad range of category leading British brands, we have the ability to serve a wide range of customer channels in both the UK and overseas and the capability to manufacture a diverse range of products in multiple formats.
We have a unique portfolio of British brands which are well-loved by the British consumer. We put the consumer at the heart of everything we do and use our insights to create innovative new products that meet consumers’ needs.
We build strong relationships with our customers and build joint plans for mutual growth. We are able to service a full range of customers from the major retailers, discounters, convenience, food service, wholesale and international markets.
Our manufacturing capability gives us the scope to manufacture a diverse range of products from sauces, powder mixes, desserts and cakes in a range of formats from tins, jars, pouches and cartons. We have an experienced management team who have a deep understanding of today’s food industry and a workforce with many years of experience in manufacturing and product development.

Business Model Diagram

Being a responsible business

Being responsible and sustainable underpins our business model and is crucial to how we drive growth, productivity and reputation in the longer-term interest of our shareholders, colleagues and all those who touch our business. We are proud of our leading standards of both food safety and Health and Safety. Click here to read more about our approach to responsibility.

Our Strategy

Our strategy is divided into three main pillars: (i) to drive revenue growth by pursing an innovation strategy and international opportunities, while fostering strong and established customer relationships in the United Kingdom; (ii) to improve the Group’s organisational efficiency and lower its cost base; and (iii) to maintain strong cash flow generation. The aim of this strategy is to deleverage the business and the Group is targeting a Net debt to adjusted EBITDA ratio below 3.0x.

Strategy Diagram