Our Strategy & Business Model

Our branded growth model is how we drive sustainable, profitable growth through leveraging our strong leading brands, bringing new products to market that are based on a deep understanding of our consumers' changing lives and needs, supporting our brands with engaging advertising and marketing campaigns and by building strong strategic partnerships with our key retailers and delivering outstanding instore execution.

Our group strategy

	What this means A vibrant and growing UK business provides the foundation for broader expansion.
	What this means We invest in operational infrastructure behind New Product Development and to drive efficiencies, fueling brand investment, and to enhance the safety and working conditions of our colleagues.
	What this means Leveraging the strength of our brands and our proven branded growth model by launching into new, adjacent product categories.
	What this means Building sustainable overseas businesses via our brand building expertise.
	What this means We will expand our product portfolio through acquisitions where we can accelerate value creation.