► About UsOur Purpose & Values

Our Purpose & Values


Our values and purpose help guide us every day. They outline what we're all about and the kind of company we want to be.

We create food the nation loves most for modern life.



Our purpose

Our purpose reminds us what we're here to do - create great food our consumers love, food that is tasty, easy to prepare and available in convenient formats. That's why you'll find our brands in 94% of British households. We're proud of our iconic brands and our great products, and our purpose shows how our food is at the heart of what every colleague does every day.


Our values

We’re committed to creating a truly Great Place to Work. Our shared values give us a common framework for decisions and help guide us in the way we do things, and we challenge each other to live them day by day. Over the last few years, significant progress has been made in embedding the Group's purpose and values across the business, increasing investment in communication and engagement with colleagues, and up-weighting training in areas such as leadership and inclusion.


we aim higher...
we're determined to be the best, consistently delivering at the highest level.


we champion fresh ideas...
we're creative in what we do and how we do it.


we are agile...
we're energetic and act with pace.



we are united...
we achieve more when we work together.



we respect and encourage one another...
we bring out the best in each other.


Our commitment to be a responsible business

Being responsible and sustainable underpins our business model and is shaped by the issues that matter most to our business and our stakeholders. By being a responsible business, we want to create, sustain and strengthen partnerships with all, in order to deliver long-term sustainable growth.