In our commitment to offer healthier choices, the snack pack format of Mr Kipling Lemon Slices helps with portion control, making the reduced sugar slices perfect for packed lunches or to enjoy on the go.
The launch follows the successful introduction of Mr Kipling Angel and Chocolate Slices last year and each individual slice contains 100 calories or less.
Mathew Bird, Brand Director for Sweet Treats at Premier Foods, comments: “Our reduced sugar slices from Mr Kipling help to meet the demand for more permissible treats that don’t compromise on taste, and adding our Lemon Slices with 30% less sugar to our range gives people even more choice. Health continues to be a key consideration for many people and offering lower sugar versions of some of Mr Kipling’s most popular products allows them to make positive choices.”