Supporting our communities

We’re proud to help Bring Britain Together by supporting the communities in which we operate across the country. Our colleagues, with the support of their friends and family, give generously of their time and money to charity. And we use the power of our brands to address important societal issues such as attempting to tackle loneliness.

Making a bigger impact

CRUK-logo-(1).pngBy working together we believe we can make a bigger impact, which is why as a business we support one corporate charity partner, chosen by our colleagues. Since 2015 our charity partner has been Cancer Research UK (CRUK).

When we began our partnership, we set ourselves an ambitious target to raise £250,000 in two years. As of early 2017, thanks to the dedication of our colleagues and the generosity of friends, families and suppliers, we've smashed that target to raise £370,000 and counting. It's our most successful charity partnership ever!

Some of the ways we've fundraised for CRUK...

  • In 2016 we hosted a company-wide charity challenge in the Welsh Brecon Beacons. Colleagues from across our sites came together, pledging to raise £250 each by trekking 24 miles or cycling 100 miles. Together they raised a phenomenal £50,000!
  • Some of our much loved brands including Bisto, Oxo, Ambrosia and Mr Kipling joined forces over Christmas 2016 to raise awareness in-store and online of CRUK's life-saving work to keep families together. The great British public got involved by sharing their family moments on social media (#yourfamilymoments). Through the campaign we made an additional donation to CRUK of £50,000.
  • We supported CRUK's Race for Life campaign in 2015 by partnering with Tesco to produce a limited edition pack of our Mr Kipling Viennese Whirls. We donated 10p from every pack sold to CRUK.
  • We hosted a charity fundraising auction, attended by our suppliers.
  • Our colleagues continually strive to achieve incredible things...
  • Our colleagues donate goods to raise funds in CRUK shops.

Acting local

We also bring britain together by supporting the communities local to our locations, with all of our sites getting involved!

A great example is our Lifton site in Devon, the home of Ambrosia. Our Liton colleagues support the local Primary School by bringing the children to visit the site and offering educational activities. They also work with the local Tavistock Mount Kelly College to help students get to grips with the realities of a food production business and to build awareness of potential career paths.

The site recently helped support the local community coming together by renovating the local Launceston Community Centre. It brings many local groups together including mental health support groups, young mothers and children's groups. 

And as well as supporting our corporate charity, Lifton also support the CHICKS national Children’s Charity, who have a retreat close to the Lifton site, with fundraising and volunteering.


Using the power of our brands

Just as our bands bring people together, we support communities and activities to bring people together across Britain by raising funds for national and local charities. This includes through award-winning marketing campaigns which seek to address important societal issues.

bisto-together-project.pngA great example is Bisto’s Together Project, running since 2014, with the aim of bringing people together to help tackle loneliness.

For generations, Bisto has played a key role in bringing friends and families together to enjoy the quintessential British Sunday roast. Our research found that for one in seven older people, Sunday lunchtime was the loneliest time of the week, something Bisto wanted to address.

bisto-spare-chair-sunday.jpgTogether, in 2015, the brand partnered with national charity Contact the Elderly to create Spare Chair Sunday, encouraging the British public to offer a spare chair at their Sunday lunch table to an older person who would otherwise be alone. The award-winning campaign was a great success and led to 5,500 new Contact the Elderly volunteers signing up in just six months. 

bisto-open-door-sunday.jpgAnd in 2015, Bisto continued to support its togetherness project by encouraging neighbours to get to know one another through its Open Door Sunday campaign. A promoted Facebook video told the story of how Bisto brought three sets of families together, and encouraged others to take part. We also partnered with Bauer to sponsor two of their most popular radio shows. Listeners were offered the chance to win a meal at their house, for their neighbours, catered by a professional chef.

Did you know?

We smashed our '£250,000 in two years' fundraising target to raise a whopping £350,00 for Cancer Research UK! And we're not stopping there...

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

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