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19 Mar 2018

Mr Kipling focuses on the little things with new TV advert

- Mr Kipling is returning to TV with its first new advert in two years.  
- The brand new creative shows how Mr Kipling knows that sometimes it’s the smallest of things that can mean the most, bringing “Exceedingly Good” moments of unexpected joy to the every day. 
- Launching at the same time, a new packaging design will be introduced across Mr Kipling products, featuring the original Mr Kipling logo, new appetising product visuals and a more intuitive colour pallet to improve standout on shelf. 

26 Feb 2018

Mr Kipling unveils new exceedingly magical Unicorn Slices

- Introducing the NEW delicious Mr Kipling Unicorn Slices
- Available now from ASDA priced at just £1 for six slices

05 Feb 2018

Free the joy this Easter with Cadbury Cakes

Celebrate at Easter with the delicious range from Cadbury Cakes. With the return of some cracking favourites, Cadbury Cakes has a treat for everyone. 

02 Feb 2018

Spring into Easter with the new Mr Kipling range

This Easter, Mr Kipling has a NEW range of cakes hopping on to the shelves. So, instead of tucking into your usual chocolate egg, why not choose something different? 

18 Jan 2018

McDougalls Young Baking Team of the Year returns for 2018 with a tempting twist

Premier Foods is bringing back its McDougalls Young Baking Team of the Year competition for the fourth year running, with more prizes than ever before. New for 2018, schools will have more opportunity to win kitchen equipment as everyone shortlisted to take part in the live final, at LACA – The Main Event, will be rewarded.

16 Jan 2018

We announce our Q3 2017/18 Trading update

We've announced our Quarter 3 Trading update for 13 weeks ended 30 December 2017.

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