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21 May 2018

Mr Kipling delivers a Splendiferous summer with limited edition Roald Dahl packs

- Mr Kipling is launching a brand new limited edition Roald Dahl themed range this summer
- With four fun new cakes available from the end of May, all inspired by iconic Roald Dahl stories, an on-pack promotion will give shoppers the chance to win thousands of great prizes
- The core range will also undergo a refresh over the summer with a flash on packs to highlight the promotion.
- The campaign will be supported with in-store and digital activation

15 May 2018

We announce our Preliminary Results for 2017/18

This morning we released our Preliminary results for the 52 weeks ended 31 March 2018.

04 Apr 2018

Mr Kipling unveils limited edition packs for The Royal Wedding

The wedding of the year is fast approaching and Mr Kipling is helping to get celebrations underway with three limited editions available exclusively in Asda.

21 Mar 2018

Premier Foods unveils new Cadbury Heroes cupcakes range

- Premier Foods has launched a range of delicious Cadbury Heroes Cupcakes, taking the iconic Heroes brand into the cake market for the first time
- The new cupcakes are available now in three popular Cadbury Heroes flavours: Crunchie, Caramel and Flake
- With the cupcake market currently worth £20m and growing at +9% YOY1, Cadbury is perfectly positioned to introduce a new range to the market, as a well-known and trusted brand

19 Mar 2018

Mr Kipling focuses on the little things with new TV advert

- Mr Kipling is returning to TV with its first new advert in two years.  
- The brand new creative shows how Mr Kipling knows that sometimes it’s the smallest of things that can mean the most, bringing “Exceedingly Good” moments of unexpected joy to the every day. 
- Launching at the same time, a new packaging design will be introduced across Mr Kipling products, featuring the original Mr Kipling logo, new appetising product visuals and a more intuitive colour pallet to improve standout on shelf. 

26 Feb 2018

Mr Kipling unveils new exceedingly magical Unicorn Slices

- Introducing the NEW delicious Mr Kipling Unicorn Slices
- Available now from ASDA priced at just £1 for six slices

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