01 June 2013

Transforming every day food into flavoursome meals

Transforming your food into flavoursome dishes has never been simpler thanks to brand new OXO Shake & Flavour!

Transforming your food into flavoursome dishes has never been simpler thanks to brand new OXO Shake & Flavour, which gives otherwise ordinary meals the magic touch allowing you to create a variety of dishes, quickly and conveniently!

With three delicious varieties, including Garlic & Herb, Rich Beef and Roast Chicken simply sprinkle some OXO magic over your meal – before, during or after cooking. Whether it’s beef burgers, chicken stir-fry, or potato wedges, just let the seasoning make your meals more flavoursome.

OXO Garlic & Herb: Perfect for adding a dash of excitement to any vegetable, meat or fish dish. It’s the ideal way to get your kids eating more vegetables – simply sprinkle directly onto lightly oiled vegetables before grilling or roasting for added flavour. Alternatively, try sprinkling on an omelette, pizza, or fish dish – you’ll definitely notice the difference when it comes to the taste! Tip: keep the shaker on your dinner table or kitchen counter, so you can season your meals without the need for salt and pepper.

OXO Rich Beef: The rich roasted beef seasoning helps to transform your meat or Quorn into flavoursome dishes. Try sprinkling it directly onto your BBQ grilled meat, steak or beef burgers to add a rich flavour. Tip: for beef stir fry, use before, during or after cooking to turn it a truly tasty meal.

OXO Roast Chicken: With OXO Roast Chicken, the rich taste of roast chicken can easily be added to lock in flavour – keeping the meat tender and moist. Try sprinkling onto chicken fillets or skewers for a crispy golden skin or dash a bit over a chicken or vegetable stir fry when it’s in the pan to add flavour! Potato wedges dusted with OXO Roast Chicken taste delicious too – just shake over the potatoes before they go in the oven. Tip: alternatively, add as a seasoning once served.

So why not experiment with your midweek meals and transform them into something new and exciting that the whole family will love. With three flavours to choose from, the possibilities are endless!


For more information please contact:
• Samantha Wilkins – [email protected] / 0207 611 3846
• Charlotte Brophy – [email protected] / 020 7611 3741
• Premier Foods Press Office – [email protected] / 020 7611 3851

Notes to editors:
• The OXO Shake & Flavour range is available from Tesco and Co-op from May 2013 with an RRP of £1.39
• OXO Stock Cubes and OXO Squeezy Stock are still available from all major supermarkets

About Premier Foods:

As one of Britain's largest food producers, Premier Foods is committed to being ‘The Best in British Food’ - delivering the taste the British love, with food that's made in Britain by people who understand British consumers.  We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s . The company employs around 10,000 people operating from over 35 sites from across the country.


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