Premier Foods, the UK’s No. 1 food manufacturer, is diversifying its Loyd Grossman portfolio with the launch of a new Chilli Con Carne sauces range.
Premier Foods, the UK’s No. 1 food manufacturer, is diversifying its Loyd Grossman portfolio with the launch of a new Chilli Con Carne sauces range. The two new sauces, Classic Chilli and Fiery Chilli, represent an opportunity to drive incremental sales amongst new and existing Loyd Grossman customers.
Chilli is the UK’s third most popular ethnic food, accounting for 247m meal occasions every year and growing +6.7% year-on-year . The Mexican Sauces category is worth £32.8m as a whole, and the introduction of a new brand to the market is an opportunity to drive excitement and engagement within this category.
Jon Burton, Marketing Controller on Loyd Grossman, says, “The Loyd Grossman range is all about using the simplest and best ingredients, and never compromising on flavour. Our consumers are passionate about food and cooking, and want products that help create great tasting meals in a matter of minutes. These new Chilli Con Carne sauces are a great opportunity for retailers to drive incremental sales, as they will appeal to existing Loyd Grossman consumers as well as bringing new shoppers to the brand.”
Loyd Grossman Chilli Con Carne sauces use a unique blend of quality ingredients to create the flavour and texture of a home-made sauce. Both the Classic and Fiery variants include lime and beer, which provides a well-rounded flavour to the generously spiced sauce. The Fiery Chilli features hot Habanero Chilli.
Loyd Grossman Chilli Con Carne has an RRP of £1.89 (350g) or £2.49 (660g). The product comes in a case size of 6 (350g) or 6 (660g). Loyd Grossman Chilli Con Carne Sauces will be in store from end of Jan.
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For more information, please contact Carrie Kingsman or Chloe Jones at Cirkle on 01494 680727 or at [email protected]