11 August 2017

Saxa Given a Makeover as it Launches New Premium Salt Range

Premier Foods is investing in the number one salt brand, Saxa, with the launch of a premium range of flavoured salts, re-design across the entire range and a new grinder format.

Saxa will introduce 100% naturally blended flavoured salts in three variants - Sea Salt and Rainbow Pepper, Sea Salt and Lemon, and Sea Salt, Smoked Seaweed and Dill. Flavoured salts are growing at +18.4% year on year, as today’s shoppers are looking for convenient solutions to add a single burst of flavour and seasoning to their dish in one go.

Helen Touchais, Brand Director for Flavourings & Seasonings at Premier Foods comments: “Shoppers are always on the lookout for new products from brands they trust and which guarantee great quality. Saxa leads the way in these areas and so we are delighted to launch new products and formats that will not only make their life easier but also add flavour to shoppers’ everyday cooking. It is important to keep products relevant and ensure we are consistently evolving the Saxa portfolio. We are confident that the new products will help to grow the salt category.” 

The brand also recently introduced a grinder format for its Sea Salt and Rock Salt, which offers shoppers convenience and ease whilst they cook.

Saxa Flavoured Salts will be in-store from September with an MRSP of £1.99 and Saxa Grinders launched in June with an MRSP of £3.00.


Notes to editor:

Saxa Flavoured Salts
Size: 90g
MRSP: £1.99
Sea Salt and Rainbow Pepper
Sea Salt and Lemon
Sea Salt, Smoked Seaweed and Dill

Saxa Grinders
Size: 200g
MRSP: £3.00
Sea Salt
Rock Salt

24 August 2017

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