08 November 2017

Premier Foods wraps up Christmas with bundle of new product launches

Premier Foods is helping retailers get into the festive spirit with new products across its Bisto, Paxo, Ambrosia and Cadbury Cakes brands  this Christmas.

The manufacturer boasts a portfolio of brands synonymous with Christmas and is adding Bisto Best Turkey gravy to its line-up, in addition to new sweet treats - Ambrosia Salted Caramel Custard and Cadbury Roses Cake Bars. Seasonal favourites will also be returning from Bird’s, Cadbury Cakes and Mr Kipling, with the latter undergoing a packaging refresh across its Christmas range

Premier Foods is launching a selection of new seasonal products ahead of the festive season, including Bisto Best Turkey gravy, Paxo Cranberry and Chestnut stuffing, Ambrosia Salted Caramel Custard and Cadbury Roses Cake Bars. Classic favourites and best sellers will also be returning from Cadbury Cakes and Mr Kipling. Mr Kipling will see a packaging refresh across its range, while Iced Topped Mince Pies will now also be available in a handy twin pack.

Helen Warren-Piper, Marketing Director at Premier Foods, comments: "Consumers rely on their favourite brands at Christmas time.  At Premier Foods, our portfolio includes a number of the nation's leading brands that are central to the Christmas season; for example, Bisto, Paxo, Ambrosia and Mr Kipling.  In addition to bringing back popular products that help retailers consistently drive sales each year, like the Bisto Turkey drum, and Bird's Rum and Brandy Sauces, we are always looking to build on this excitement with new launches. Our experience across a wide range of categories gives us a clear view on what people want to see on shelves at Christmas, and it always comes down to products they can trust, for their superior taste and convenience."

What’s new for Christmas 2017?
The iconic Bisto brand, currently in growth at +1.5%1, is introducing Bisto Best Turkey gravy to its portfolio; made with real meat juices the new gravy is ideal for a Christmas roast. The number of people purchasing from the premium range has increased by +4.2% year-on-year2, demonstrating that although shoppers want quick options, they’re not willing to compromise on quality. This insight also led to Premier Foods’ launch of its premium Ambrosia Deluxe line in 2016 – the brand’s creamiest and most luxurious custard. With more units of Ambrosia custard sold last December than in any other month3, this year Premier Foods is rolling out its Salted Caramel flavour in two new sharing formats – a 400g can and 500g carton – perfect for shoppers who want to share an indulgent treat over the festive season. Bird’s specialty Brandy Sauce will also make a return in time for Christmas.  

Cadbury Cakes will see an addition to its range with new Roses Cake Bars. Helping retailers capitalise on the iconic chocolate flavours, the cakes will be available in Strawberry Dream and Orange Créme. Available now in the build up to Christmas, Premier Foods recommends retailers use secondary siting to help drive sales. Set to stay in market beyond December, the individually wrapped cakes are ideal for enjoying on the go or at home. 

Back by popular demand
Premier Foods’ popular Mr Kipling and Cadbury Cakes Christmas ranges will also be available from September, with products such as Mr Kipling Merry Mince Pies, Frosty Fancies, Cadbury Flake Cakes and Mini Yule Logs. The Mr Kipling seasonal portfolio has undergone a packaging refresh to help the products stand out in a Christmas cake market worth £103m4.

[1] Kantar Worldpanel Usage, 52 w/e 18th June 2017
[2] Kantar Worldpanel Usage, 52 w/e 18th June 2017
[3] IRI, 52 w/e 19th August 2017
[4] IRI, Grocery Outlets – Christmas Cake 52 w/e 31 Dec, 16


17 October 2017

Christmas comes early in New Zealand with new Premier Foods exports

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