Media

21 March 2018

Premier Foods unveils new Cadbury Heroes cupcakes range

- Premier Foods has launched a range of delicious Cadbury Heroes Cupcakes, taking the iconic Heroes brand into the cake market for the first time
- The new cupcakes are available now in three popular Cadbury Heroes flavours: Crunchie, Caramel and Flake
- With the cupcake market currently worth £20m and growing at +9% YOY1, Cadbury is perfectly positioned to introduce a new range to the market, as a well-known and trusted brand

Premier Foods has launched a range of indulgent Cadbury Heroes Cupcakes, taking the Heroes brand into the cake market for the first time.  Available now in Tesco and Morrisons, and rolling out nationwide in the coming weeks, the range comprises three delicious iconic Cadbury flavours - Crunchie, Caramel and Flake.  

The new cupcakes are available in a 12-pack party platter, consisting of all three flavours - perfect for sharing and celebratory occasions, whilst the Crunchie and Flake varieties are also available in twin-packs. The Cadbury Cakes brand appeals to families, with 60% of shoppers under the age of 552, which is why the iconic Cadbury brand is perfectly placed to help retailers recruit new shoppers into the growing cupcake market (+9%), and encourage them to trade up to branded options, to help drive value.

Carolyn Longcroft, Senior Brand Manager for Cadbury Cakes at Premier Foods, comments: “The launch of our first Cadbury Cupcakes into the market is an exciting venture for the brand. It’s a sector which has seen fast growth in recent years with chocolate emerging as a key flavour so we offer a clear point of difference for Consumers and Retailers by taking such iconic chocolate brands into Cupcakes. The Heroes brand is already a firm family favourite and our 12-pack party platter is perfect for celebrations coming up to Easter.”

Each cupcake profiles the different Cadbury flavours; featuring delicious sponge, rich frosting and a Cadbury chocolate. The 12-pack party selection carries an MRSP of £8, while the two-pack varieties are priced at £1.89.

 
[1] IRI 52 w/e 11 March, 17
[2] Kantar data to 52 we 1st Jan 2017

19 March 2018

Mr Kipling focuses on the little things with new TV advert

Previous article

04 April 2018

Mr Kipling unveils limited edition packs for The Royal Wedding

Next article

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

Stay up to date by email

Subscribe