23 January 2017

Premier Foods on a roll with new addition to its Cake on the Go range

Following the introduction of its Cake on the Go range in April, Premier Foods is launching Cadbury Mini Rolls Raspberry in a handy twin pack format. Available now, the Raspberry variant is a perfect sweet snack on the go and for shoppers looking to grab a treat at lunchtime. 

Sarah O’Neill, Head of Cake on the Go at Premier Foods, comments: “We’re thrilled with how our Cake on the Go range is being received and we are looking to continually develop our offering to make sure it is what shoppers are looking for. The original Cadbury Mini Roll has been a big contributor to the growth of on the go cake and by offering our Raspberry variant as a twin pack, we are providing something different in a market of predominantly non-fruit flavours[1].”
Out of home snacking is worth £19.3bn[2] and with chocolate flavoured cakes in growth at 4.1%[3], Cadbury is perfectly positioned to help retailers make the most of this opportunity; with the brand in growth at +10.3%3.
O’Neill concludes: “13% of shoppers visit a convenience store to buy food to go products[4] and this new addition, which already has a loyal fan base in the take home cake market, offers shoppers a product from a brand synonymous with quality, in a fun flavour.”

Merchandising Inspiration 
  • Coffee stations: For forecourt and convenience retailers, consider placing snacking products like Cadbury Mini Rolls twin pack next to coffee stations to encourage linked purchases between hot drinks
  • Chillers: Shoppers looking for on-the-go meal solutions can be encouraged to increase spend by displaying products in similar locations, encouraging impulse purchases 

Cadbury Mini Rolls Raspberry twin packs are available in a case size of 12, carrying a MRSP of 89p*.
[1]KWP Usage, Total IH/CO 104w/e 31st Jan ‘16
[2] Kantarworldpanel OOH Snacking 27th Mar 2016
[3] IRI data 52 w/e 3rd December 2016
[4] him! CTP 2016 (ACS Shop Report) 

18 January 2017

Premier Foods releases our 2016/17 Q3 trading update

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