15 November 2012

Premier Foods launches new mobile version of website

Premier Foods, home to some of Britain’s best loved brands, has designed its new company website to also cater for mobile-Internet users.

Premier Foods, home to some of Britain’s best loved brands, has designed its new company website to also cater for mobile-Internet users.

Following the successful launch of its new website over the summer, Premier Foods has now optimised its site to provide users with a layout and functionality that complements a smaller screen size using ‘responsive’ design technology.

This design allows the website to adapt to any screen size by automatically resizing and moving content around to give the user the best experience.  It is considered to be the future of web design because of its flexibility across different devices, screen sizes and browsers.

Lisa Attenborough, Director of Communications, said: “The challenge for us was to provide visitors with a good experience, no matter what device they view it on.  We’ve been able to maintain the visual design of the new website while making key messages more prominent and giving users an easy-to-use navigation for smaller screens.”  

Premier Foods worked with Cite, a Leicester-based digital agency, to design the new website as well as the responsive element.  

Dafydd Prichard, Managing Director, Cite, said: “With mobile-Internet expected to overtake desktop-Internet usage by 2014, it is important that company website’s provide a good experience to all audiences.  We expect this area to grow exponentially in 2013.”

For further information, please contact:

Lisa Attenborough, Director of Communications   01727 805716
Dafydd Pritchard, Managing Director, Cite           0116 254 9888

Notes to editors:


2. As Britain's largest food producer, Premier Foods is committed to being ‘The Best in British Food’ - delivering the taste the British love, with food that's made in Britain by people who understand British consumers.  We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s . The company employs around 10,000 people operating from over 40 sites from Plymouth to Glasgow.

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