24 March 2012

Premier Foods commits to cut calories as part of Public Responsibility Deal calorie pledge


Premier Foods, home to some of Britain’s best loved brands, today announces that it is to reduce calories across one third of its portfolio by 2014 as part of its latest contribution to the Public Health Responsibility Deal. In addition, at least 30% of the company’s new products will provide consumers with lower calorie choices.

The commitment was announced along with similar pledges from other food businesses to help deliver the Department of Health Call to Action on Obesity challenge to the population to reduce its total calorie consumption by 5 billion calories a day. Calorie reductions are to be achieved through product reformulation, portion size changes, education and information and actions to shift the marketing mix towards lower calorie options.

Premier Foods calorie plans will focus on the company’s Power Brands including Ambrosia, Batchelors, Hovis, Loyd Grossman, Mr. Kipling and Sharwood’s (Oxo and Bisto are already low in calories). Already this year, calories are being incrementally reduced across the Hovis Soft White range through reducing fat and saturated fat levels, helping consumers on their way to eat 100 calories less per day*. This covers a total of 12% of the company’s branded portfolio representing more than £130 million of sales.     

Additionally, the company will ensure that 30% of its new products are focused on providing lower calorie options. For example, the new Ambrosia rice pot range launched this year replaces the current 150g and 135g pot sizes with a wider selection, providing consumers with smaller, lower calorie choices as follows:

•    115g - 99 calories and perfect for a light snack
•    120g - 130 calories and ideal for smaller appetites
•    190g - 200 calories for a more fulfilling snack
•    500g sharing pot for four people with an individual portion size of 125g.

The company’s calorie reduction pledge forms part of its long-standing commitment to provide consumers with a wide range of better-for-you options through reducing nutrients of concern such as salt, saturated fat and trans fats, the addition of positive ingredients such as wholegrains and fruit and vegetables or the provision of portion size choices to help consumers manage their diets.


For more information, please contact:

Richard Johnson, Director of Corporate Affairs                                +44 (0) 1727 815 850
Maitland                                                                                    +44 (0) 20 7379 5151
Brian Hudspith/Tom Eckersley

* Calories in Hovis Soft Whitehave been reduced from 239kcal/100g to 231kcal/100g, the fat from 2.3g/100g to 1.4g/100g, and saturated fat from 0.7g/100g to 0.26g/100g. This represents a reduction of 6 calories per 2 slice portion of medium white.

As Britain's largest food producer, Premier Foods is committed to being the 'Best in British Food’ - delivering the taste the British love, with food that's made in Britain by people who understand British consumers.  We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelor’s, Bisto, Hovis, Loyd Grossman, Mr.Kipling, Oxo and Sharwood’s . The company employs around 12,000 people operating from 43 sites from Plymouth to Glasgow.

23 March 2012

Deliciously creamy and naturally low in fat - satisfy your cravings with the new Ambrosia Rice Range

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