08 August 2017

Premier Foods celebrates 100 years of Ambrosia with sweet competition

Premier Foods is celebrating 100 years of Ambrosia with the launch of an exclusive competition for the foodservice market.

Running from August, one lucky chef or caterer will have the chance to win a year’s supply of the UK’s number one custard for their outlet. The brand’s milestone will also be marked with the introduction of a new Ambrosia Desserts Guide to help chefs delight their customers with classic dishes. Premier Foods’ Executive Chef, Mark Rigby, has selected ten of his favourite Ambrosia recipes to feature in the guide, which will showcase the versatility of the iconic brand. 

Since 1917, Ambrosia has been produced in Lifton, among the rolling hills of Devon, and enjoyed by millions of households across the nation. It can be incorporated into delicious desserts featured in the guide such as Crumble Tart, Chilled Lemon Soufflé or Bread and Butter Pudding; or served as an accompaniment as part of a Baked Alaska. From pubs and restaurants using the Ambrosia brand name on the menu to help drive sales; to schools and care homes giving pupils or residents a taste they recognise from home; over 600,000 portions of Ambrosia custard and rice pudding are eaten every day in the UK.
Sarah Robb, Channel Marketing Manager at Premier Foods says: “Our competition is a great opportunity for chefs to get involved in celebrating this landmark with us. With the brand reaching its 100th year, we thought what better way to celebrate its Devonshire heritage and versatility than by creating a guide full of history, recipes and hints and tips to accompany the competition.”

Chefs and caterers can download the guide and enter the competition at The competition is open until 31st October 2017.

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