07 October 2016

Premier Foods brings Christmas Cheer with its new festive cake range

Premier Foods, through its popular cake brands Cadbury Cakes and Mr Kipling, will be featuring on Santa’s ‘nice list’ this Christmas with its new launches.

Both brands will have updated packaging to bring festive cheer and to drive incremental sales for retailers during this popular seasonal period.  

The Christmas cake category is already worth £103.1m  and growing at +10.7%  and continues to be a huge opportunity for retailers. Both Mr Kipling and Cadbury will be adding new products to their Christmas line up with a little help from their elves. Cadbury Cakes’ new product addition for 2016 will include a new bite called “Silent Bites” a delicious double blended brownie, with raspberry flavouring, covered in Cadbury milk chocolate. Mr Kipling will also be sprinkling some Christmas magic with its white iced Frosty Fancies and Stollen Slices; a fruit cake slice crammed with sultanas, raisins and cranberries, a hint of rum, a moist central layer of marzipan and a dusting of snow. It’s a continental Christmas favourite for the whole family to enjoy in a convenient format.

Karmel Maletta, Innovation Controller for Cadbury Cakes & Mr Kipling at Premier Foods, comments: “We know shoppers are looking for special cakes at Christmas time, and willing to pay that extra bit more. Cadbury and Mr Kipling are already firm family favourites, which is why they’re even more popular at Christmas time with Cadbury worth £6.7m and Mr Kipling worth £13.4m .”

Both Mr Kipling and Cadbury Cakes seasonal ranges are available to all via grocery, impulse and wholesale.



04 October 2016

A frightful selection of Cadbury and Mr Kipling cakes to put the ‘Treat’ into Trick or Treat this Halloween

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