15 November 2013

Premier Foods appoints Carat as new media partner

Premier Foods is delighted to announce the appointment of Carat as its media partner with effect from January 2014.

Premier Foods, home to some of Britain’s best loved brands, is delighted to announce the appointment of Carat as its media partner with effect from January 2014.

Carat, part of Aegis Media, will manage the Group’s media buying and planning requirements across its entire portfolio including Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s.

The appointment follows a competitive pitch conducted earlier this month and reflects Carat’s deep understanding of the UK food market, its innovative approach to media together with an appreciation of the importance of maximising business value from the Company’s media spend.

Gavin Darby, Chief Executive Officer of Premier Foods said:
“I’m very excited about working with Carat. As we continue increasing our media investment, it’s important to be working with a partner that shares our passion for the brands and understands how to reach our consumers in increasingly innovative ways. I’m confident that Carat will help us get the best possible value for Premier Foods.”

Matthew Hook, Chief Strategy Officer of Carat commented:
“We’re thrilled to be working with some of the best known food brands in the UK. The pitch process worked very well and the team is totally focused on doing the best job it can for Premier Foods. We can’t wait to get started.”


For further information, please contact:

Premier Foods
Richard Johnson, Group Corporate Affairs Director    01727 815 850
Tom Eckersley (Maitland)       020 7379 5151

Stuart Newman, Head of New Business     07770 586329
Helen Morris, PR Manager       0207 430 6151

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AAK and Premier Foods agree a three-year, exclusive, oils and fats collaboration and product co-development

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