16 July 2008

Premier Foods Refines Design Roster

Premier Foods announces the appointment of eight Design agencies.

Premier Foods announces the appointment of eight Design agencies – Landor Associates, JKR, 1HQ, Coley Porter Bell, Tynan D’arcy, Tag, A2 Creative, and Ikon - to work across its portfolio of 45 of Britain’s Best loved brands.

This decision follows a full review of its design services, involving a huge selection of agencies, which kicked off in January. The pitch was extended to a selection of other non-roster agencies at the long list stage, and was all managed in-house. 

The eight successful agencies will each work across a selection of the famous brands from Premier Foods’ extensive portfolio and will be responsible for the strategic positioning of the brands through creative and design and also reviewing and updating the packaging for those brands

15 July 2008

Trading update for the half year ended 28 June 2008

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