24 August 2017

Party in style with Premier Foods this Christmas

Following its latest consumer research, Premier Foods has launched The Perfect Christmas Party Recipe Guide, to help chefs and caterers maximise the festive season opportunity. 

Launching in August, the new guide is designed to provide helpful hints and tips, as well as some inspiring recipes to drive sales and footfall over the Christmas period.

Premier Foods undertook research to discover what consumers are looking for when eating out during the party season. The findings revealed that British cuisine remains the most popular meal choice, with consumers preferring traditional choices when dining at Christmas parties1. Developed with Executive Chef Mark Rigby, the new recipes have been created to utilise the products and ingredients chefs and caterers already have stocked in their kitchens at Christmas, for example Paxo Sage & Onion Stuffing; which can be used to create pigs in blankets.

The guide contains a number of traditional Christmas dishes redeveloped in a canapĂ© format, as 77% of consumers enjoy a traditional turkey dinner as part of their Christmas party celebrations. The recipes can be used by chefs when catering for Christmas parties, as well as on Christmas Day, when customers arrive at the pub or restaurant, ahead of their main meal. 

Sarah Robb, Channel Marketing Manager at Premier Foods, comments: “For those planning Christmas parties, our guide offers unique recipes for chefs looking to add something a little different to their menus. Our latest guide provides inspiration on how to turn classic dishes into party favourites with a twist, such as Christmas Pudding Truffles, as 26% of consumers said they are looking for a more varied choice2.

“We’ve also teamed up with a drinks expert to provide chefs and caterers with a selection of options that can accompany the dishes in the guide, which will be available on our website. We’ve worked with our expert to provide the ultimate match between our festive recipes and a selection of drinks.”

The guide is now available to download on the Premier Foodservice website:

 [1] Premier Foodservice – The Perfect Christmas Party Recipe Guide 2017
 [2] Premier Foodservice – The Perfect Christmas Party Recipe Guide 2017

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