27 April 2013

New Spring treats from Mr. Kipling

Mr. Kipling has been busy getting lots of lovely indulgent treats for you to enjoy with family and friends, at home and on the move!

Mr. Kipling has been busy getting lots of lovely indulgent treats for you to enjoy with family and friends, at home and on the move! From zingy lemon slices to chocolate filings and Easter-themed treats, Mr. Kipling ensures all tastes are catered for this spring.

Mr. Kipling Treacle and Custard Slices and Mr. Kipling Jam and Custard Slices 
Tapping into consumer demand for teatime treats suitable for all the family, Treacle and Custard slices consist of delicious treacle-flavoured sponge slices, topped with custard-flavour icing, while Jam and Custard consists of a delicate pastry base with a raspberry jam layer beneath a custard-flavour sponge and custard-flavour icing.

Mr. Kipling Lemon Layered Slices
For those looking to indulge, these delicately light layered lemon slices with a zesty filling and tangy icing will certainly keep your taste buds happy. Available in handy Snack Pack format.
The handy Snack Pack format is perfect for when out and about, or for popping into your packed lunch!

Mr. Kipling Chocolate Slices and Mr. Kipling Caramel Slices
For those who haven’t given up chocolate for Lent, Mr. Kipling has created the perfect indulgent treat for chocolate lovers nationwide – the new Chocolate Slices. The slices boast a light chocolate layered sponge with a layer of delicious chocolate filling, topped with chocolate icing and decorated with a chocolate zig-zag design. Alternatively, those who enjoy something equally as indulgent, try the Caramel Slices: moist caramel flavoured sponge with a generous layer of delicious caramel, topped with a layer of smooth chocolate topping. Truly delicious! Both varieties are available in the  handy Snack Pack format and are perfect for that on the go, lunchbox occasion. Perfect for all the family!

Something special for Easter…Mr. Kipling Lemon Bakewells, Mr. Kipling Lemon Fancies and Mr. Kipling St Clement Slices

With Easter just around the corner, make sure you stock up on treats for visitors over the Bank Holiday as Mr. Kipling launches three new varieties to help you celebrate. The zingy taste of the Lemon Bakewells and Lemon Fancies are enough to tempt any guest and serve the St Clementine Slices and they’ll be spoilt for choice! So whether it’s an indulgent treat to enjoy after your Easter meal, or for sharing with family and friends over tea, make sure you try Mr. Kipling’s delightful new range this Easter.
Available at: All major supermarkets
Price: £1 RRP


Notes to editors:
For more information please contact:
• Charlotte Brophy – [email protected] / 020 7611 3741
• Premier Foods Press Office – [email protected] / 020 7611 3851

Notes to editors:
• The Mr. Kipling products featured in this press release all retail at £1
• Available at all major supermarkets
As one of Britain's largest food producers, Premier Foods is committed to being ‘The Best in British Food’ - delivering the taste the British love, with food that's made in Britain by people who understand British consumers.  We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s . The company employs around 10,000 people operating from over 35 sites from across the country.

19 March 2013

Sharwood's serves up some excitement with Indian Flavour Inspiration

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